Euroleague Basketball sponsor bwin has announced the launch of ’10 Minute Madness’ a new interactive digital game, which promises to transform basketball viewing into a fully interactive event.
Created by ideas and innovation company AKQA, the second screen social gaming platform challenges sports fans to predict the outcome of the game as it unfolds in real-time.
Available across multiple platforms the ‘free play’ game has been optimised for both iOS and Android tablets and smartphones as well as traditional browsers. Game players will be rewarded with points for each and every quarter by anticipating winning teams, scorers, scores and more. Correct predictions are then converted into points for the chance to win exclusive prizes including VIP Courtside tickets for the Euroleague final in London, signed jerseys, merchandise and game tickets.
Users can also connect socially via 10 Minute Madness using the hashtag #makeyourplay to share picks, tips and boast about their scores on Twitter. Euroleague players will also be chatting to fans via social media throughout the season.
Head of sponsorship and events at bwin.party, Daniele Sano, commented: “Our aim is to bring the courtside thrill of Euroleague into the living rooms of our customers. 10 Minute Madness’ inspired use of second screen technology means fans are constantly involved in the action, with a stake in the outcome of each and every play.
“This is consistent with our overall digital sponsorship strategy which is focused on enhancing the user experience through digital activation initiatives and through innovative concepts.”
Roser Queraltó, chief business development officer at Euroleague Basketball, added: “This is another great example of bwin bringing something new to the Euroleague experience, enhancing the action for dedicated fans everywhere.”