Albert Bartlett has unveiled the first of its global websites, created by Billington Cartmell, with the site including an interactive farmers’ map and video recipes.
Billington Cartmell was appointed as Albert Bartlett’s digital agency earlier this year, with this being the first project for the agency.
Anne Rodgers, Albert Bartlett marketing executive, said: “With an ever-changing digital world, we really wanted to utilise our website to showcase our great products and delicious recipes. Billington Cartmell has created our website with these aims in mind, making the consumer journey easy and enjoyable. Not only are there a selection of great recipes, we showcase our excellent farmer relationships we have with a fully interactive grower map, and expand on our company heritage.”
Carl Gonsalves, BC digital production director, added: “Utilising the latest technology, we’ve built a solid technical foundation for Albert Bartlett to launch and explore various market opportunities with the greatest efficiency and minimal cost. Developed upon a modular-based platform, heavily customised by in-house developers, features can be added and removed from any channel or individual sites at will. Additionally content can be centrally managed and then pushed to individual territories sites for localisation by the client or the local agency.”
The website follows the launch of Albert Bartlett in the US and France this autumn.