Yesterday over 1,800 students, nearly 70 digital agencies and one Drum reporter took part in BIMA’s D Day challenge. Devised to address the digital skills gap in the UK, the initiative paired schools with local agencies to educate the students about digital careers through hands on advice.
At present, 1.5 million people are employed in creative industries or in creative roles in other industries accounting for 5.1 per cent of UK employment. Employment in digital has also grown at twice the rate of the whole economy, yet digital skills are often overlooked in the classroom.