Carphone Warehouse has announced the appointment of Adjust Your Set as its video agency, with the agency to produce and manage a range of films for the retailer’s upcoming “inspire” campaign, which is due to go live early next year.
Gareth Jones, head of online marketing at Carphone Warehouse, said: “We were really impressed by the strategic thinking from Adjust Your Set, how they combine creative and technical innovation together to deliver strong brand engagement. Their expertise in retail video-commerce has made them the ideal partner for Carphone Warehouse. Our customers want to connect with us in new and smarter ways and video is the ideal content format to share our brand stories with them.”
Adjust Your Set was appointed following a competitive tender.
Chris Gorell Barnes, CEO of Adjust Your Set, commented: “As brands look to develop a sustainable conversation with customers, this must be expressed in an overarching narrative delivered via multiple channels. Video is the perfect medium to build that connection between brand narrative and consumer. Working with Carphone Warehouse we will pioneer a new wave of content marketing.”