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Government to mount New Year anti-piracy campaign
Business secretary Vince Cable has announced a fresh clampdown on illegal downloading with a New Year government campaign to educate consumers about the harm illegal downloading can do. The government...
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Centrepoint to launch TV ‘Sponsor a Room’ appeal
Homeless charity Centrepoint is to launch a television ad campaign to promote its ‘Sponsor a Room’ appeal. Devised by Soho based ad agency Hero the campaign TV ad is titled ‘Monologue’ and will air on...
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Brand Embassy Social (S)caring Brands study finds Facebook customer service...
Online customer service tool for customer engagement Brand Embassy has found that customer service enquiries made via Facebook receive a better response than those made via online forms and emails. As...
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ITV to celebrate 30 years of CITV by airing forgotten childhood classics...
To mark the 30th birthday of ITV children’s brand CITV in 2013 on Saturday 5 and Sunday 6 January the CITV channel will be hosting a special ‘Old Skool’ weekend; ITV1 is also set to broadcast a...
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Badger Ale releases premium Collector's Edition 2012 ale with packaging from...
Badger Ale has worked with BrandOpus to create the packaging strategy for the first of its ultimate collector’s ales series, the launch of the limited edition premium ale follows on from BrandOpus’...
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Carphone Warehouse appoints Adjust Your Set as video agency ahead of upcoming...
Carphone Warehouse has announced the appointment of Adjust Your Set as its video agency, with the agency to produce and manage a range of films for the retailer’s upcoming “inspire” campaign, which is...
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Kerry Foods to work with Cirkle on B2B campaign
Chilled food supplier Kerry Foods has brought in Cirkle as its retained agency to support the brand's growth plans. Following a three-way pitch, Cirkle will now work on Kerry Foods brief which is...
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Association of Photographers announce the departure of MD Kingsley Marten
The Association of Photographers has announced that managing director Kingsley Marten is to leave his role as of Friday 21 December. Marten has held the role of managing director and chief executive...
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Very Lazy announced as sponsor of ITV’s new Dinner Date series
Ingredients specialists Very Lazy has been announced as the sponsor of the new series of the ITV show Dinner Date. Starting from 23 December and running until mid-April, the sponsorship will be...
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Motionlab names Scott Winstanley as new head of digital
Motionlab has appointed Scott Winstanley to the newly created role of head of digital as part of an extensive growth strategy exercise. Winstanley brings over 10 years’ experience in digital and print...
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Performance focus: What opportunities does mobile offer performance marketers...
As part of an in-depth look into the performance marketing industry The Drum caught up with some of the UK's leading performance marketing agencies including - A4u, Affiliate Window, affilinet UK,...
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Science Museum unveils interactive Facebook calendar app
The Science Museum has unveiled a '12 days of Christmas' Facebook calendar app with Alienation Digital, consisting of 12 doors hiding a selection of different activities, multimedia and fun facts...
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Mobile accounts for a third of all UK retail paid search clicks in run-up to...
Smartphone and tablet devices accounted for nearly a third (28 per cent) of all paid search ad clicks in the run-up to Christmas, according to Kenshoo’s UK Online Retail Christmas Shopping study. The...
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It’s not too late! Last minute tips to prepare for the festive e-commerce...
Dominic Monkhouse, EMEA managing director and SVP of customer experience at PEER 1 Hosting, provides hints to help boost e-commerce sales over the holiday period. Paid too much attention to kitting...
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Lord McAlpine settles libel actions again BBC and ITV for £310,000
Lord McAlpine has today settled his libel actions against both the BBC and ITV, having agreed payment of £185,000 damages by the BBC and £125,000 from ITV, as well as costs. Politicians for both...
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Sharps Bedrooms to unveil £1.2m winter campaign with The Market Creative
Sharps Bedrooms is set to give its autumn campaign a winter makeover, as it launches a £1.2m campaign with The Market Creative. The 30-second ad and 10-second teaser will run on ITV, Channel 5,...
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Amtico appoints Cogent Elliott to handle PR
Design tile flooring manufacturers Amtico has announced the appointment of Cogent Elliott to handle its PR. Cogent PR was appointed following a competitive pitch to raise awareness of the brand to...
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News International Commercial names RBS head of digital marketing as general...
RBS head of digital marketing Jim Murray-Jones has been appointed by News International Commercial (NIC) as general manager of driving.co.uk, the new classified advertising site for premium cars....
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Coca-Cola warns of ‘you have won £500,000’ hoax
Coca-Cola has warned of a hoax which tells the public that they have won £500,000, saying the company is in no way associated with the scheme. The scam says the win comes as a result of a prize draw...
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Dulux launches Let’s Colour Awards as part of wider 2013 strategy
Dulux looks set to extend its brand beyond paint in 2013, with the launch of the Let’s Colour Awards. Forming part of the Dulux overarching marketing strategy, the awards look to move Dulux away from...
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