Design tile flooring manufacturers Amtico has announced the appointment of Cogent Elliott to handle its PR.
Cogent PR was appointed following a competitive pitch to raise awareness of the brand to both commercial and residential audiences.
Sian Lewis, UK marketing manager at Amtico, said: “It was hugely important for us to appoint a PR agency that shared our core values of ambition and inspiration. It was these factors that helped Cogent PR stand out from the crowd of other agencies. It’s also great that we’re already benefitting from their interaction with other Cogent colleagues.”
Cogent’s PR activity will focus on the Amtico product being experienced, sampled and demonstrated.
Mike Phillipson, CEO at Cogent Elliott, said: “Amtico is the kind of brand we love to help build at Cogent. Their imaginative ethos gives us the ideal base to flex our own creative muscles and, as the team is already proving, Cogent PR has a growing reputation for creatively bringing brands to life.”