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VICE announces acquistion of i-D Magazine
Global youth media company VICE has announced the acquisition of iconic style publication i-D. VICE will now seek to increase i-D’s print circulation and expand its audience both online and offline....
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Victoria Beckham to launch e-commerce site created by King & Partners
Victoria Beckham is preparing to launch an e-commerce site designed by creative agency King & Partners. Creative partners Jonny Lu and Isaac Lock have also been employed for their art direction on...
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Big Brother, X Factor and This Morning named the most complained about shows...
Ofcom has released data showing the most complained about TV programmes of 2012, with Channel Five’s Big Brother topping the list. It received over 2,000 complaints during its airtime, with 1,139...
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The London Fire Brigade reveals it could allow people to tweet emergencies...
The deputy commissioner of the London Fire Brigade, Rita Dexter, has revealed that it is considering allowing people to tweet their emergencies instead of using 999. The service currently advises...
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Claire Beale to leave Campaign for Marketing as Brand Republic titles undergo...
Brand Republic has announced that there will be editor-level staffing changes for its titles Campaign, Marketing and PRWeek as it shifts focus onto 'its core brands and digital publishing'. The role...
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YouTube 2012 roundup: Psy, Lucy Spraggan and Nick Clegg all make Top 10...
YouTube has revealed the top ten clips from 2012, with the list based on the clips that saw the biggest leaps in traffic over the year. Psy’s Gangnam Style video topped both the list of UK trending...
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Chanel No.5 ad features "Brad Pitt festively styled like Jesus hit the Gap...
Behind the windows of this very special Drum adVENT Calendar you’ll find a different member of the creative industry venting their feelings on a Christmas ad, or ads, they love or loathe. Today it’s...
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Instagram denies attempts to sell photos in backlash response
Instagram has responded to a consumer backlash over plans to update their terms & conditions of service, which reportedly allowed the sale of users photos for advertising, by saying that they are...
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No.10 expresses alarm at ‘exceptionally serious’ conspiracy claims as...
An alleged conspiracy involving a serving Diplomatic Protection Officer to unseat a cabinet minister has been described as ‘exceptionally serious’ as the incident trends on twitter under the #plebgate...
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Search marketing: What can you learn from SEO and how can it be applied to PPC?
As part of a series looking at search marketing trends, The Drum catches up with agencies operating in the space to establish their views on what's happening across SEO and PPC. What can you learn...
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City Police plans to create register of illegal websites in major crackdown
The UK ad industry is awaiting the release of a 100-strong register of copyright-infringing websites expected to be compiled by the City of London Police as part of a crackdown on illegal sites and...
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High noon for BBC bosses ahead of Savile & McAlpine verdicts
Senior BBC managers are today bracing themselves for the publication of an eagerly anticipated report into their handling of the Jimmy Savile and Lord McAlpine controversies. The BBC Trust will...
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Cancer Research UK set to launch integrated brand campaign on Boxing Day
Cancer Research UK is set to launch a new integrated campaign on Boxing Day, taking the new direction of promoting the power of research in bringing forward the day all cancers are beaten. The...
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Metro to launch Christmas editions via tablet and smartphones
The Metro has announced that it is launching its first ever Christmas edition, which will be available through tablet and smartphones daily from Christmas Day to New Year’s Day. The Christmas issues...
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The worst job in PR? Ryanair advertises for "brave soul" to be its new head...
It has been described as the worst job in public relations - and now it could be yours. Notorious Ryanair boss Michael O'Leary is on the hunt for a "brave soul" to take on what he describes as the...
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What’s in your window? The art of festive window displays
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IPC Media to launch digital campaign to drive tablet subscriptions
IPC Media will launch a digital campaign to drive subscriptions of its tablet editions across brands including Marie Claire, NME, Now and TV Times. The publisher, which now has 62 digital editions...
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Marketing Weak: Radio Times serves up a Christmas turkey
The season of goodwill? Bah humbug! It's that time once again when The Drum picks out the worst piece of advertising from the last seven days. So let's unwrap this week's festive failure... Once upon...
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Seeking answers: What ranks highly for SEO and PPC in 2013?
From technical challenges such as changes in Google algorithms to shifting consumer behaviour around video and mobile, what ranks highly on the list of priorities for search marketers going into 2013?...
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What you could look forward to if you land the role of Ryanair’s head of...
Ryanair is seeking a "brave soul" to take the role of head of communications. We take a look at some of their PR stunts over the past years: what the lucky applicants have to look forward to! Ryanair...
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