Global youth media company VICE has announced the acquisition of iconic style publication i-D.
VICE will now seek to increase i-D’s print circulation and expand its audience both online and offline. The deal brings together the youth brand with one of fashion’s most creative and influential publications.
i-D founder Terry Jones and his wife Tricia will remain partners and shareholders in i-D, the publications editorial staff will join forces with VICE’s operations and continue to generate content for i-D.
VICE president Andrew Creighton commented: “VICE is so excited to work with the guys at i-D magazine, one of the only fashion publications in the world we actually respect. We know digital, i-D knows style, and together we’re going to give the world the gift of eye-catching, mind-blowing video-driven fashion content.”
Speaking of the deal Jones added: “This marks the beginning of an incredibly exciting chapter in i-D’s history. Working with VICE means partnering with a company that knows how to expand from print to digital in a smart way. There’s a huge void in video-driven fashion channels and this partnership will fill and dominate that void.”