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Boost and Men’s Health Forum appoint Big
Big has today announced two wins: energy drink Boost and charity Men’s Health Forum. The agency has been appointed to be the lead creative and strategic agency for Boost Drinks, handling all...
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BBC inquiry into dropping of Savile Newsnight finds 'flaws', as deputy head...
An inquiry into the shelving of a Newsnight report into the sexual abuse by Jimmy Savile has ruled that BBC had ‘flaws’, but that there was no evidence of a cover-up. The report by Nick Pollard, a...
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Ofcom publishes draft annual plan for the coming financial year
Ofcom has published its draft annual plan for the 2013-14 financial year, asking those interested in the work of Ofcom to respond to the document in order to help shape its final draft. In the draft...
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InMobi announces departure of VP and EMEA managing director Rob Jonas
Mobile-first technology platform and advertising network InMobi has announced that Rob Jonas, VP and MD EMEA, has left the company to pursue other opportunities. Jonas joined InMobi in 2009 from...
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Coca-Cola set to bring back polar bears in latest campaign, which includes...
Coca-Cola is set to bring back its iconic polar bears in a new 30 second ad set to launch on New Year’s Day. As well as the ad, entitled Snow Bear, the integrated campaign is also set to include...
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Performance focus: Will voucher codes and cashback sites eventually spell the...
As part of a series on performance marketing, The Drum catches up with key industry players including A4u, Affiliate Window and the IAB, to answer some questions on the role of cashback and voucher...
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Taylor Swift promotes new perfume with Facebook campaign developed by One iota
The Perfume Shop and Elizabeth Arden have teamed up to promote Taylor Swift’s perfume, Wonderstruck, via a Facebook campaign developed by Facebook preferred marketing developer (PMD) One iota. The...
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VivaKi launches first campaign using Google’s search-to-display remarketing...
VivaKi has become one of the first agencies to use Google’s integrated search-to-display remarketing technology since it launched in beta earlier this year. The Publicis-owned agency has kicked off a...
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Smart clothes: Why soon we will all be wearing technology
Google Glass Project, Adidas' miCoach, CuteCircuit’s tshirtOS: 2012 has seen wearable echnology move from chunky and clunky design akin to what the booby-trap-loving kid in The Goonies might wear, to...
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Search marketing focus: What is the single biggest development in search...
As part of a series looking at search marketing trends, The Drum catches up with agencies operating in the space to establish their views on what's happening across SEO and PPC. What is the single...
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Billington Cartmell hires Stephen Dodd as senior strategist
Billington Cartmell group planning director Neil Davidson has hired top digital strategist Stephen Dodd. Dodd will work as senior strategist across all the agency’s accounts, with a focus on helping...
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Cadbury Creme Egg set to launch integrated marketing campaign from Fallon...
Cadbury Creme Egg is set to launch an integrated marketing campaign encouraging people to be impulsive and ‘have a fling’ with Creme Egg during next year’s Creme Egg season. The campaign was created...
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The rise of branded retail affiliates: Quidco, Savoo and VoucherCodes give...
The increase of branded affiliates has increased consumer and advertiser confidence in performance marketing. The Drum spoke to three such affiliates – Quidco, Savoo and VoucherCodes – to get their...
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Brilliant festive ads are "a bit thin on the ground this year" says INITIALS...
Behind the windows of this very special Drum adVENT Calendar you’ll find a different member of the creative industry venting their feelings on a Christmas ad, or ads, they love or loathe. Today it’s...
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Crown Office declines to follow English lead in issuing social media...
The Crown Office has confirmed that it won’t be following the lead of its counterparts south of the border in issuing social media prosecution guidance, just hours after the director of public...
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Press give their verdict on BBC Savile & McAlpine response
The press have this morning given their verdict on the BBC’s response to the ‘chaos and confusion’ sown amongst its ranks in the wake of several recent blunders, the failure to out one of their...
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Harvey and Rabbit to return in Christmas Thinkbox ad
Harvey and Rabbit, stars of the last Thinkbox campaign, are set to return to TV screens on Christmas Eve. The ad was created by The Red Brick Road and directed by Si & Ad, and features Harvey the...
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Social media’s ‘best moments and statistics’ presented in 2012 round-up video
A video drawing together the stand out moments and key statistics from the world of social media in 2012 has been pulled together by Space & Time Media – documenting key events such as the Diamond...
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WPP’s Wundwerman acquires Australia’s Bienalto
WPP has announced that one of its wholly-owned operating companies, Wunderman, has purchased a majority stake in Australia’s Bienalto, the digital marketing and analytics consultancy. Wunderman, which...
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totaljobs.com set to launch new advertising campaign with Zenith and VCCP
Jobseeker website totaljobs.com is set to launch a new advertising campaign on Boxing Day, adding nationwide out of home to the mix for the first time. The campaign will use the original ‘It’s not...
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