Jobseeker website totaljobs.com is set to launch a new advertising campaign on Boxing Day, adding nationwide out of home to the mix for the first time.
The campaign will use the original ‘It’s not luck...’ creative developed by VCCP London, while adding digital out-of-home with Zenith Optimedia.
Michael Robinson, senior marketing director of totaljobs.com, said: “The post -Christmas and New Year period is a crucial time for us, with many people going back to work after the festivities beginning to think that there might be a better job out there for them. As a result, with Zenith and VCCP, we’ve designed a campaign that reaches jobseekers, targeting them through the post-Christmas period and throughout their working day.”
The campaign will include out of home ads along commuter routes, with the aim of promoting that there are new jobs out there for those dreading the return to work after the holidays.
The digital billboard ads will include the ‘Mr Luck’ character, which premiered in last year’s new creative. As with last year’s TV ads, Mr Luck will be juxtaposed to totaljobs.com’s technological features, which make finding the right job easier.