From the brand that went to space to the cute viral video all about death, it's been a weird and wonderful year in the modern marketing world.
With 2012 drawing to a close, we asked our team of writers and contributors to cast their minds back over the last 12 months and cobble together a list of the year's best ads, apps, design, websites and brands.
So without further ado, here are some of our favourite things from 2012...