Glasgow 2014 has named its media partners for a nationwide volunteering campaign, signing up the Scottish Sun, Bauer Media and three regional titles; The Evening Times, Press & Journal and The Courier.
Set to launch in mid-January the campaign represents Scotland’s largest ever peacetime mobilisation of 15,000 volunteers with each media partner given non-exclusive rights to support and associate with the push whilst using the Glasgow 2014 Official Media Partners Programme brand.
Planned activities include online, on-air and in-paper advertising, bespoke supplements, and other joint content and marketing initiatives.
Glasgow 2014 will continue to support all media outlets on an editorial basis.
Janette Harkess, Glasgow 2014 head of media, said: “All of Scotland’s media have a key role to play in sharing the stories of how the Commonwealth Games are coming alive and impacting positively within Glasgow and across Scotland.
“Helping us bring together the thousands of people who will help shape the personality of Glasgow 2014 as volunteers is the first of many great opportunities for media in Scotland to play a part in making the Games a great success story.”