ITV Commercial has announced that Domino’s Pizza has become the sponsor of ITV1’s new Saturday night peak time show, Splash! with Tom Daley.
The fully integrated sponsorship package was negotiated by ITV Commercial and Arena Media on behalf of Domino’s Pizza. The package has included broadcast, online and mobile and commences 5 January 2013. The sponsorship idents have been created by Big Communications.
An ITV Commercial spokesperson said: "We are very excited for our new entertainment show Splash! to hit screens and entertain families all over Britain. We are delighted to welcome Domino’s Pizza on board as the sponsor of the programme as we believe it will be an ideal platform for the brand to engage with their target audience.”
Simon Wallis, sales and marketing director at Domino’s also added: “Our decision to sponsor this brand new show fits perfectly in line with our target audience, promoting Domino’s at the ideal time and in the right place.”