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How can search marketing aid online strategies in the year dubbed 'Empty13'?
As part of a series looking at trends in search marketing, The Drum explores what impact, if any, the blank canvas of 'Empty13' is likely to have on the world of SEO and PPC. Dubbed 'Empty13' due to a...
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Marketing Matters joins the Emerge Group
Integrated agency Marketing Matters has joined the Emerge group, which comprises local agencies including Aylesworth Fleming and Thinking Juice. The move to the group, which boasts a £45million...
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Morrisons signs brand endorsement and sponsorship deal with Ant & Dec
Morrisons has announced that it has signed a brand endorsement partnership with well-known TV duo Ant and Dec which has also seen the supermarket become the sponsor ITV shows Britain’s Got Talent and...
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The Science Museum seeks agency for redesign of website
The Science Museum has revealed a tender for the redesign of the visits section of its website which launched in July 2012. The Science Museum is seeking a reworking of its 'Visit the Museum' section...
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TV presenter Kirstie Allsopp enters into Twitter row with UK parenting charity
Location, Location, Location presenter Kirstie Allsopp has found herself at the centre of a Twitter row with one of the UK’s largest parenting charities, the National Childbirth Trust (NCT). Allsopp’s...
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Oddbins launches January campaign offering discounts to ‘gingers, Germans and...
Wine retailer Oddbins has kicked off the New Year with a "Love January" campaign offering 10 per cent off for mothers, bankers, journalists, Germans and ginger-haired people. Announced on the Oddbins...
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Domino’s Pizza announced as sponsor of new ITV show starring Tom Daley
ITV Commercial has announced that Domino’s Pizza has become the sponsor of ITV1’s new Saturday night peak time show, Splash! with Tom Daley. The fully integrated sponsorship package was negotiated by...
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William Reed Business Media awards Manifest London International Wine...
The International Wine Challenge (IWC), owned by William Reed Business Media, has selected Manifest London to work as its PR agency throughout 2013. Manifest has now been tasked with educating...
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Smokefree South West and Bray Leino work together on new campaign to stop...
Smokefree South West has partnered with Bray Leino to launch a new campaign aiming to give kids a voice in discouraging their parents from smoking where they play. The ‘Smokefree Park’ initiative...
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Search marketing: Does PPC get an unfair reputation as SEO’s ‘poor relation’...
In the latest of a series looking at search marketing, The Drum speaks to a cross-section of the industry, exploring perceptions of PPC compared to those of SEO. Is the former viewed as less...
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National newspapers and broadcasters set to oppose changes to contempt law
National newspapers and broadcasters are to come together to warn against changes to contempt laws which could give courts new powers surrounding potentially prejudicial material. The Law Commission’s...
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Channel 5's Celebrity Big Brother launch attracts 3.5m viewers but still...
The return of Celebrity Big Brother on Channel 5 last night netted the broadcaster a 15.8 per cent audience share with viewing figures peaking just short of 3.5 million. The audience share was nearly...
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Research shows almost half of all clothing purchases made online are returned...
Nearly half (40 per cent) of all clothing bought online is returned in January, along with between five and 10 per cent of electrical goods purchased via the internet. According to analysts at Credit...
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Imperial Leather to launch "magical" £1 million TV advertising campaign
Imperial Leather is set to release an advertising campaign promoting the new formulation of its core shower range. The £1 million initiative heralds a new direction for the brand and aims to drive...
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Green Saffron unveils complete branding platform designed by Blue Marlin
Spice specialist Green Saffron has worked with integrated brand design agency Blue Marlin to develop a complete branding platform for its range of dry spice blends and sauces. Green Saffron, the...
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Highland Spring strikes product placement deal with ITV1's Dancing on Ice
Bottled water brand Highland Spring is to be featured within popular ITV1 entertainment show Dancing on Ice following a deal with ITV Commercial. The deal, negotiated by ITV Commercial and Spirit...
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Twitter IPO: industry reaction
Twitter could be worth $11 billion (£6.8 billion) according to specialist financial researchers Greencrest Capital, which has predicted the social network could also be preparing for public flotation...
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People in Birmingham are the "most committed to getting fit in 2013"...
Online voucher and daily deal specialist DiscountVouchers.co.uk has found that the people of Birmingham are the most committed to self-improvement. By analysing its sales the money-saving website has...
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Conflict of Pinterest: How First Choice used content and social sharing to...
This case study details how First Choice increased social interactions and blog traffic using an interactive HTML5 infographic space, Conflict of Pinterest. First Choice tasked SEO and content...
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Metro sees 50,000 app downloads during Christmas week
Metro has revealed the figures from its activity during the Christmas period, seeing a notable rise in traffic to Metro.co.uk via mobile devices. 61 per cent of UK unique visitors to Metro.co.uk on...
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