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E-Lites appoints McCann Birmingham to manage TV, digital outdoor and PR
Following a three way pitch, E-Lites has selected McCann Birmingham to handle its TV, digital, outdoor, and press marketing communications. The appointment has seen McCann tasked with developing an...
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French ISP Free updates with ad blocking software
Various advertising networks, including Google’s AdSense and Analytics as well as advertising on YouTube have been hit with disruptions following internet service provider, Free, automatically...
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Press Gazette to become online-only edition
Press Gazette, the print trade title for UK journalists, has announced it is axing its quarterly print edition in favor of focusing its resources on a weekly digital edition, iPhone app and website....
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Reader's Digest begins insolvency proceedings as it axes direct marketing...
Less than three years after Jo Moulton’s Better Capital private equity firm rescued the monthly magazine from administration, it has cut 90 of Reader’s Digest UK’s 120 staff as it axed the magazine's...
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Google's Dan Morrill reveals rejected Android mascot designs
Google executive Dan Morrill has unveiled some of his early concept illustrations for the Android logo. He showcased the four colourful robots, dubbed 'Dandroids', on his Google+ account. They were...
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Channel 4 under pressure to strike a deal with Group M
Channel 4 is under increasing pressure to make a deal with the media buying arm of Sir Martin Sorrell’s WPP or it faces a second month without their advertising, costing the broadcaster over £40m in...
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Netplay TV reports mobile and tablet user and revenue growth in 2012
Interactive gaming company NetPlay TV has reported a 31 per cent growth in mobile and tablet using depositing players during the fourth quarter of last year, as it says that expects its full year...
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Smartphone projected to tot up 1bn sales in 2013
Accountants Deloitte are projecting that smartphone sales will smash through the 1bn sales barrier this year as the pocket phenomenon continues its rise to global ubiquity. Deloitte are already...
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Fashion, advertising & pornography correlated with mental health problems...
A psychologist has spoken out against the insidious nature of fashion, pornography and diet & alcohol advertisements in stoking a rise in the incidence of mental health problems amongst girls....
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Esther Rantzen criticises Jimmy Savile investigation
ChildLine founder Esther Rantzen has launched an outspoken attack against Operation Yewtree after claiming that it is concentrating on the wrong people and sown confusion. Speaking to The Sunday Post...
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Modest rise of 1.9 per cent recorded in High Street retail sales ahead of...
High Street sales rose by 1.9 per cent in December 2012 on the previous year in the build-up to Christmas, with online shopping increasing, according to the latest BDO High Street Sales Tracker. A...
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Finance executives express New Year cheer in business survey
Brightening sentiment as to the state of the British economy has been expressed by executives at 112 of the UK’s leading firms, according to new research published by consultants Deloitte. It shows...
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Change4Life looks to unveil ‘hidden food nasties’ in new Aardman and M&C...
Change4Life is today set to unveil a new campaign, which aims to show the ‘hidden nasties’ in food, showing there is more than a wine glass of fat in a large pizza. The Change4Life campaign, created...
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More power to your elbow: How Paddy Power established its own brand of ambush...
Paddy Power ‘head of mischief’ Ken Robertson speaks to The Drum about the year when marketing convention went out the window for the brand. The fact that Paddy Power employs somebody with the job...
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ONS data shows package holidays are ‘back in vogue’
Package holidays are reclaiming ground lost in recent years to the independent travel market, according to the Office for National Statistics. Their data shows that traditional package holidays have...
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Lucozade Sport launches £9m ‘Last Man Standing’ campaign
GlaxoSmithKline has launched a £9m television campaign geared toward promoting Lucozade Sport’s key proposition that it hydrates and fuels the body more efficiently than water. Designed by Grey London...
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Co-operative Funeralcare launches integrated advertising campaign
Co-operative Funeralcare has today launched an integrated advertising campaign for its services, incorporating TV, press, radio, outdoor and digital activity. Devised by Leo Burnett, the advert has...
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Army Cadets, Jones Lang Lasalle and Moneycorp select Fusion Unlimited to...
The Army Cadets has recruited digital marketing agency Fusion Unlimited to run an integrated search campaign as well as increase traffic to the Army Cadets website. Fusion has also been appointed to...
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“We’ve got to be sensitive to the fact that you cannot sell anything to...
BBH's Rosie Arnold has an illustrious past, but what of her future? Here, she speaks to Cameron Clarke about long-form ads, male dominance and idea over technique. Rosie Arnold is in a minority, being...
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The Drum Design Awards judges' favourite design work for 2012: Blackpool's...
To mark the launch of The Drum Design Awards, its inaugural judging panel was invited to each select one piece of work from 2012 they have found inspiring. Over the next few weeks we will publish the...
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