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Ella’s Kitchen cooks up new campaign with Billington Cartmell
Baby food brand Ella’s Kitchen is set to launch its highest profile campaign, created by Billington Cartmell, with the aim of promoting the brand’s ‘Good In Every Sense’ positioning. Planned and...
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Smooth Radio launch new jingle package to refresh station's sound and feel
Smooth Radio has launched a refreshed jingle package for the network in bid to refresh the station's sound. Written by Real and Smooth Radio’s group production director Chris Stevens, the package...
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UTV Media agencies Simply Zesty and Tibus Digital set to merge
UTV Media has today announced that its digital marketing agencies, Simply Zesty and Tibus Digital, are set to merge; forming one of Ireland’s largest digital agencies. Trading as Simply Zesty, the...
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Sky Sports adds NBA coverage to 2013 schedule
Sky Sports has confirmed it will show NBA games up until the finals in June starting with NBA London Live 2013 this month, part of a new agreement for live games throughout the current season. The...
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The Drum Marketing Awards 2013 remains open for entries as Gumtree,...
Gumtree head of marketing Hamish Stone, head of communications for Butlins Jae Hopkins, and Alison Couper global communications director at Expedia/Hotels.com, have been added to the judging panel of...
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MiNetwork and The Media Foundry to reveal how agencies can get more editorial...
Agencies looking to boost their business profile in 2013 are being invited to attend a live webinar being hosted by The Drum’s former editor Richard Draycott, who will offer insights in how editorial...
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Morrisons promotes Nick Collard as group marketing and customer director...
Morrisons has today announced the promotion of Nick Collard to group marketing and customer director, following a disappointing Christmas for the supermarket. Coming on the same day as it was revealed...
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Rara.com kicks off free trial with Ellie Goulding playlists
Rara.com is opening up its subscription service to provide free music streaming trials and celebrity playlists as it looks to bolster its service to compete with rivals including Spotify and Deezer....
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ScottishPower selects Stripe Communications to handle six figure UK wide PR...
ScottishPower has awarded its six-figure UK wide PR brief to Stripe Communications. The Edinburgh-based agency was appointed following a five-way-pitch at the end of last year and will now look to...
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MasterCard competition for Brit Awards sponsorship to feature winners in...
MasterCard has launched a competition through its partnership with The Brit Awards which will allow three cardholders to star as one of three artists expected to feature at this year’s ceremony. The...
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Hunter Boots works with We Are Social for global Facebook campaign
Wellington brand Hunter Boots has appointed social media agency We Are Social to deliver a global Facebook campaign. Launching today (Monday 7 January), the campaign aims to raise awareness of the...
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Key 103 rapped by Ofcom for “Polka dots, what the hell? Are you gay or...
Radio station Key 103 has been found in breach of the broadcast code by Ofcom, after it was deemed that a presenter’s outburst “Polka dots, what the hell? Are you gay or something?” could be deemed...
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Ad of the Day: Cancer Research - Research
This is a spectacularly good piece of communication. Eschewing the usual images of human suffering, relief, sorrow and joy; this film focuses instead on the battle in the laboratory to defeat cancer....
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BBH’s Rosie Arnold on the return of long-form TV ads in 2013 and why women’s...
Rosie Arnold is in a minority, being one of few women to have broken the male-dominated advertising industry’s glass ceiling. Arnold has spent her entire career at BBH since joining as a graduate in...
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Ex-Rangers partnership manager Keith Campbell joins LIGHTBLUE as the agency...
Former Rangers Football Club partnership manager Keith Campbell has been appointed as business director of independent experiential agency LIGHTBLUE and will head-up the agency’s new European base in...
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Land Rover launches new Range Rover campaign with RKCR/Y&R
Land Rover has today unveiled its new Next Generation Range Rover campaign, created by RKCR/Y&R. The global campaign is set to include TV, press, outdoor, digital rich and standard and a new...
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The Sunday Times apologises and pays 'substantial' damages for claiming...
The Sunday Times has been forced to pay Ryanair ‘substantial' damages after it wrongly reported that the airline had broken safety violations 1,201 times. The newspaper printed an apology to the...
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Channel 4 and Spotify commit to ‘GoThinkBig’ social project
Channel 4 and Spotify are among the latest brands to join O2 and Bauer Media’s ‘GoThinkBig’ project aimed at driving skills development and work experience for young people. The £5 million-backed...
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Hester Bloch joins Isobar as chief marketing officer
Hester Bloch has been appointed as chief marketing officer of Isobar, the global digital network of Aegis plc. Bloch joins Isobar from AKQA where she held the role of global marketing director. During...
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Freya lingerie launches 365 days of Deco campaign
Freya lingerie has revealed the new global marketing campaign for its bestselling Deco bra, entitled 365 days of Deco. Since its launch in 2009 Freya has sold more than 300,000 Deco bras which the...
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