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BBC Knowledge & Learning teams up with Aardman Digital for new geography...
BBC Knowledge and Learning has commissioned Aardman Digital, the digital arm of Aardman Animations, to develop a suite of 21 online activities for a new geography section of its BBC KS3 Bitesize...
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Coats unveils customer-facing web portal with Amaze
Coats, the industrial thread and consumer textile crafts company, has unveiled a customer-facing web portal with Amaze. The portal includes product and technical information, including films, online...
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Department of Health's shocking anti-smoking ad reaches two million YouTube...
Since its launch less than two weeks ago the Department of Health’s new anti-smoking advert has reached over two million views on YouTube. The creative is the first harm-focussed Department of Health...
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Cadbury Creme Eggs ‘go gooless’ to offer consumers cash prizes
Cadbury’s Creme Egg is set to unveil eggs without the goo for the first time, as 90 eggs will be made without the fondant filling as part of a three-month nationwide promotion under the banner: Unwrap...
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Corporate PR world leaps tiger-like into 2013 but Morrisons stumbles
Boom, back on it like a car bonnet and the festive period is long gone. Positivity and enthusiasm seem to be oozing everywhere at the minute and none more so than in the world of corporate PR, where...
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Freesat appoints ITV exec as marketing director
Freesat has appointed ITV executive Paul Gilshan as marketing and communications director. Currently director of commercial marketing and research at ITV Gilshan will join the satellite TV service...
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Use of mobile internet over Christmas reaches all time high
According to a survey by eDigitalResearch and IMRG, the number of people accessing the Internet from smartphones or tablet devices on Christmas Day and Boxing Day reached an all-time high in 2012. Its...
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Osborne ham brands appoint Leagas Delaney as lead advertising agency
Cinco Jotas, also known as 5J, and Sánchez Romero Carvajal Jabugo - Iberian ham brands owned by Spanish food group Osborne – have announced the appointment of Leagas Delaney as their lead ad agency....
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InMobi acquires Overlay Media
InMobi, the mobile-first technology platform and advertising network has announced the acquisition of Overlay Media, the developers of mobile data analytics based technologies. The key draw for InMobi...
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Ex-BBC reporter Rageh Omaar to join ITV News as special correspondent
Bafta winning BBC war correspondent Rageh Omaar has left Qatar-based al-Jazeera to join ITV News as a special correspondent. ITV News tried to hire Omaar back in 2004, but failed. However, he will now...
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Ex-bankrupt Kerry Katona becomes brand ambassador for payday loans company...
Kerry Katona has been announced as the face of payday loans company, CashLady. The Celebrity Big Brother contestant has starred in CashLady’s campaign, including its 30-second TV advertisements as...
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National Readership Survey partners with JICREG to collect readership data...
The National Readership Survey (NRS) has announced that from April this year it is planning to collect readership data for all of Britain's regional newspapers. Publishers have previously relied on...
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Discount retailers such as Lidl and Aldi see record share of Christmas food...
According to industry data from Kantar Woldpanel, discount food retailers have seen a larger increase of their share in the competitive Christmas food market compared to leading supermarkets such as...
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Justin King cautious for 2013 after record breaking Christmas for Sainsbury's
Supermarket chain Sainsbury's chief executive is cautious going into the New Year despite his company claiming to record figures for Over the Christmas period. The company reported a rise in...
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Government’s crisis PR strategy laid bare by camera slip-up
The power of the zoom lens photographer, last witnessed by Kate Middleton, has been brought to the fore yet again this time courtesy of Patrick Rock, David Cameron's hapless political adviser, who was...
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Naked Kate Winslet photo ban branded a ‘worrying precedent’
A High Court judge’s decision to ban dissemination of a photo of Kate Winslet’s husband, freely circulated on the web for over two years, has been branded as a ‘worrying precedent’ by free speech...
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Marketing Weak: Joe Hart drops a clanger in Head & Shoulders ad
The award no brand wants to win is back for the new year - and the first recipient of our Marketing Weak (dis)honour in 2013 is Head & Shoulders with a football-themed ad that fails to hit the...
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TBM rapped by ASA for email with "Now then, now then" subject line and...
Extreme Publishing Ltd, trading as TBM Magazine (TBM), has been given in trouble by the ASA after sending an email in October 2012, stated "Now then, now then" in the subject line. The email read "TBM...
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Ex-newsreader warns sexism is still prevalent on television
Former newsreader Alice Arnold, partner of television presenter Clare Balding, has warned that sexism and ageism are still prevalent within the television industry. Observing that the medium was still...
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McDonald’s drops toys as it launches Happy Meal book campaign
McDonald’s has updated its menu to incorporate a range of books after partnering with the National Literacy trust to place 14 million popular children’s books within its Happy Meal range by the end of...
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