Morrisons has today announced the promotion of Nick Collard to group marketing and customer director, following a disappointing Christmas for the supermarket.
Coming on the same day as it was revealed that Morrsions like-for-like sales fell by 2.5 per cent year on year, it was announced that Collard will join the management board in June.
Having joined the supermarket as commercial director for ambient and frozen in 2011, Collard was promoted to marketing and operations director in April 2012.
Dalton Philips, chief executive, said: “Nick’s doing a great job in taking our marketing forward and now has the opportunity to lead one team integrating our own brand and customer engagement. The recent announcement of our partnership with Ant and Dec is a great sign of how Nick’s team can showcase the talent of Morrisons colleagues and the value they offer our customers.
Belinda Youngs has also been promoted, to the role of corporate brand marketing director, where she will report to Nick Collard.