Imperial Leather is set to release an advertising campaign promoting the new formulation of its core shower range.
The £1 million initiative heralds a new direction for the brand and aims to drive re-appraisal of its products.
Breaking on Monday 7 January during Sky Living’s America’s Next Top Model, the ad will run for two months across TV and video-on-demand services. The ad will also air during ITV1’s Dancing on Ice on Sunday 13 January reaching a prime-time audience.
Created by TBWA\Manchester on behalf of PZ Cussons, the advertisement showcases Imperial Leather’s reformulated shower gel and features bubbleologist, SamSam, who created the large bubble that can be seen in the ad.
Caroline Reynolds, Imperial Leather marketing controller, commented: “The new formulation has strengthened our core shower range offering a richer, thicker and twice as creamy lather and we wanted to create a strong advertising campaign to reflect this quality.
“The magical feel created in the campaign aims to reflect 200 years of sensory mastery and craftsmanship at Imperial Leather. It showcases our best shower gel ever.”