Clik here to view.
Dreams to sponsor Channel 5’s Celebrity Big Brother
Bed retailer Dreams has secured sponsorship of Channel 5’s new series of Celebrity Big Brother, which kicks off tomorrow (3 January). The deal marks the bed retailer’s third sponsorship of Big...
View ArticleClik here to view.
Initials Marketing appoints first digital director and boosts experiential team
Creative communications agency Initials Marketing has hired Sam Brownfield (pictured) as its first digital director and bolstered its experiential team with three further hires. Brownfield, who joins...
View ArticleClik here to view.
CBA appoints Ledgard Jepson to kick-start rebranding strategy
The Council of British Archaeology (CBA) has appointed Sheffield-based marketing and communications agency Ledgard Jepson as it looks to overhaul its brand and marketing strategy. The educational...
View ArticleClik here to view.
Christmas week saw record-smashing 1.76bn app downloads
The number of apps downloaded worldwide hit 1.76 billion in the final week of 2012, according to research from Flurry. The report, which spans iOS and Android devices, revealed 17.4 million apps were...
View ArticleClik here to view.
Very.co.uk strikes click-to-buy deal with Channel 5's Celebrity Big Brother
Shop Direct company Very.co.uk has partnered with Channel 5 to allow Celebrity Big Brother viewers to purchase replica products from the Big Brother house via the Channel 5 website. The click-to-buy...
View ArticleClik here to view.
Pret a Manger appoints Mark Palmer as marketing director
Sandwich chain Pret a Manger has appointed former Green & Black’s marketer Mark Palmer as its new marketing manager, taking over the role from Mark McCulloch. Palmer, who has previously worked...
View ArticleClik here to view.
BBC launches playalong game for Antiques Roadshow
BBC launches playalong game for Antiques Roadshow The BBC has launched its first synchronised playalong smartphone app for Antiques Roadshow. The broadcaster has created the app, available on Android...
View ArticleClik here to view.
Jackson’s Nurseries prepares to launch new website designed by Lesniak Swann
Staffordshire based gardening company Jackson’s Nurseries is gearing up to launch its new website, redesigned by integrated communications agency Lesniak Swann. Although its existing website has been...
View ArticleClik here to view.
Twitter tipped to be worth $11bn
Twitter could be worth $11 billion (£6.8 billion) according to analysts, which have also predicted the social network could be preparing for public flotation next year. A report by specialist...
View ArticleClik here to view.
Emerge Group reveals £13 million increase in turnover as Matt Turner joins as...
Advertising, digital and branding agency Thinking Juice, part of the Emerge Group, has appointed Matt Turner to the position of creative director as Emerge announces a growth in turnover from £32...
View ArticleClik here to view.
The Drum reveals its Grand Prix of most awarded agencies in 2012
The next issue of The Drum, published tomorrow, will carry the results of The Drum Grand Prix, for the most awarded agencies of 2012. IAS b2b Marketing was revealed as number one agency and therefore...
View ArticleClik here to view.
Havas CEO David Jones: Social media and the price of doing well
The digital revolution has changed every facet of life, from business to education, from how we communicate to how we receive our news, from how we entertain ourselves to how we shop. It has...
View ArticleClik here to view.
Elizabeth Gunner and Nicole Hartnett of the Ehrenberg-Bass Institute for...
In this series of blogs researchers from the Ehrenberg-Bass Institute, part of the University of South Australia, will share with Drum readers the major marketing science discoveries from the past...
View ArticleClik here to view.
Search marketing: Six tips for mobile search success
As part of a series on search marketing trends, The Drum speaks to six industry experts to establish their tips for mobile search success. Mobile search has grown 500 per cent in the past two years,...
View ArticleClik here to view.
The Saucy Fish Co. unveils £1 million integrated marketing campaign
The Saucy Fish Co. has invested £1 million in the launch of a new integrated marketing campaign. The campaign will include above the line national TV advertising, on-air sponsorship of a strange on...
View ArticleClik here to view.
Affilinet announces appointment of Nick Stebbings as UK managing director
Performance marketing network affilinet has today announced the appointment of Nick Stebbings to the position of UK managing director. Stebbings, who takes up the role on 8 January, previously held...
View ArticleClik here to view.
"If you're not paying for the product, you are the product being sold":...
Political blogger Andrew Sullivan has announced he will leave the Daily Beast in order to relaunch his blog, The Dish, which will generate revenue from subscriptions instead of advertising. A staff of...
View ArticleClik here to view.
Download your copy of The Drum: 4 January 2013
Subscribers can download the latest issue of The Drum here. The Drum's first issue of 2013 has a strong focus on future trends, with features looking at emerging technologies such as 3D printing and...
View ArticleClik here to view.
Martha Lane Fox: Our Digital Future - Tackling the digital divide
The web has made an enormous difference to my life; personally because I started www.lastminute.com, so on a professional level it was transformational. To society as a whole I think that it’s...
View ArticleClik here to view.
The Sun takes out controversial ad in Argentinian newspaper
The Sun newspaper has published an advertisement in an English-language Argentinian newspaper, the Buenos Aires Herald, defending Britain’s sovereignty of the Falkland Islands. The controversial ad,...
View Article