Brighton Fashion Week 2013 has appointed Cult PR to help with national PR and sponsorship, as the event relaunches and rebrands.
The agency will handle national print, digital and broadcast press as well as sponsorship opportunities for the show, which takes place between 12 and 16 June.
Brighton Fashion Week founder, Liz Bishop, said: "We are delighted to welcome Cult PR onboard as our PR partner for Brighton Fashion Week, helping us in our aim to provide an exciting, limitless International platform for emerging fashion design talent."
The agency will be promoting BFW 2013 events, including the annual Zeitgeist Show headliner; as well as launching the new Eco Fashion Show and working on sponsorship opportunities.
Charli Morgan, Cult PR partner, said: "We are thrilled to be involved with one of the most creative and exciting events in the fashion calendar.
"Brighton Fashion Week is famous for breaking the mould of traditional, formulaic fashion shows to celebrate the most exciting crop of emerging British and international talent.
"And we can't wait to get our gnashers stuck into the rebranded and relaunched events this summer."