The RSPCA has announced the appointment of John Grounds as its new director of marketing and campaigns.
Grounds joined the charity last week from his role as director of communications at NSPCC, with his new role covering all aspects of public relations, marketing, public affairs, campaigning, fundraising, education and international work as well as the Society’s science teams.
He said: “It’s a great privilege to take on this role at the RSPCA. The heritage surrounding the organisation is humbling and a wonderful platform on which to build.
“It is a trusted and respected brand with the potential to do even more, not only for the welfare of animals but in building a more caring and compassionate society.
“The organisation is full of talented and committed people with a passion for their work. I’m looking forward to working with my new colleagues in shaping the next phase of the RSPCA’s history.”