Clik here to view.
Ford targets PeerIndex influencers for Fiesta’s social media launch
To celebrate the launch of its new Fiesta model Ford is targeting social media influencers across the European market by offering PeerIndex influencers a unique PeerPerk to drive social media...
View ArticleClik here to view.
Social media legal review set to introduce consistency says media law expert
The review of the legal system’s ability to regulate social media misuse by the Crown Prosecution Service will aim to develop consistency a media lawyer has told The Drum. The review follows reaction...
View ArticleClik here to view.
Betfred.com returns to TV with ‘Now Even Better Fred’ campaign developed by BJL
Betfred.com has announced its return to television advertising with the launch of its ‘Now Even Better Fred’ campaign airing from Monday 15 October. The betting site’s new ads will draw attention to a...
View ArticleClik here to view.
Goals Soccer Centres teams up with Movember as 5-a-side tournament partner
Goals Soccer Centres has announced that it has teamed up with men’s health charity initiative Movember; with plans to host 5-a-side football tournaments throughout the month of November. The aim of...
View ArticleClik here to view.
RSPCA appoints John Grounds as director of marketing and campaigns
The RSPCA has announced the appointment of John Grounds as its new director of marketing and campaigns. Grounds joined the charity last week from his role as director of communications at NSPCC, with...
View ArticleClik here to view.
The Daily Sketch: Investors return to the boardroom with their £3.2m Balloon Dog
The Mission Marketing Group today acquired marketing agency Balloon Dog in a deal worth £3.2m. Colin W Thompson pictures the scene inside the boardroom... Permalink | Comments (0)
View ArticleClik here to view.
Sainsbury’s trials ‘scan and shop’ smartphone app
Sainsbury’s is trialling a new app to allow users to ‘scan and shop’ on their smartphones, it has been revealed. According to Retail Week, shoppers will use a QR reader to ‘check in’ when they enter a...
View ArticleClik here to view.
Guardian CEO reveals digital still accounts for less than a third of GMG revenue
Speaking at the Guardian Media Network's Future of Digital Media event, held in conjunction with the Institute of Chartered Accountants of Scotland (ICAS), GMG chief executive Andrew Miller advised...
View ArticleClik here to view.
Woolley Pau Gyro appoints Andy Jones as creative director as Dean Woolley...
Woolley Pau Gyro has announced the appointment of Andy Jones as creative director; joining from his role as deputy creative director at Ogilvy Healthworld. Jones said the job was “an opportunity too...
View ArticleClik here to view.
Holland & Barrett continues £6m creative account review six months after it...
Health food retail chain Holland and Barratt is continuing its pitching activity for a new creative agency, despite having begun the process to review its £6m creative account six months ago. The Drum...
View ArticleClik here to view.
Jackpotjoy unveils ‘duelling instruments’ ad as it dares the nation to have...
Jackpotjoy is tonight launching a new ad, created by isobel, to persuade the public to have more fun ‘just for the Jackpotjoy of it’. The second in a series of ads in a £5m campaign, the ‘duelling...
View ArticleClik here to view.
Social commerce: Research reveals insights into the behaviour of the 'social...
Research from MPG Media Contacts and Lightspeed Research into 'the social shopper' has found that consumers continue to be inspired to purchase by social and online elements such as friend...
View ArticleClik here to view.
Technology and marketing are blurring more and more each day
It all comes down to a simple number -- 24. Every single human being on Earth, rich or poor, each of us has only 24 hours per day. Now, how we spend those hours, that’s a different story. These days...
View ArticleClik here to view.
Post Office launches new integrated advertising campaign with Dare
The Post Office is launching a new integrated advertising campaign as part of a drive to raise awareness of the breadth and depth of its products and services. TV adverts will run across all...
View ArticleClik here to view.
Future of The Herald editor in question as he takes stance against latest...
The future of Jonathan Russell, editor-in-chief at Newsquest owned daily broadsheet The Herald is in question, having possibly taken a stance against the introduction of a lower budget being...
View ArticleClik here to view.
"December 3 will be the day that most UK purchases will be made online,"...
Marin Software, provider of a digital ad management platform for advertisers and agencies, has revealed that December 3 will be the day that most UK purchases will be made online. Marin also advises...
View ArticleClik here to view.
Global Radio launches TV channels under Capital and Heart brands
Global Radio has launched two music channels on satellite, internet and smartphone, under the Capital and Heart radio brands. The channels have been made available on Sky and Freesat, the service...
View ArticleClik here to view.
BBC considers ditching John Peel tribute amid abuse allegations
The BBC has confirmed it is reconsidering naming its new London headquarters after DJ John Peel following claims he abused a 15 year old girl which resulted in her becoming pregnant. The reports on...
View ArticleClik here to view.
As BBC confirms Savile investigation, victims prepare to take legal action...
At a last minute news conference held yesterday, 11 October, the BBC's director general announced two "forensic and soul searching" independent inquiries relating to allegations of child abuse by...
View ArticleClik here to view.
Patak's launches latest range of sauces supported by a digital campaign from...
Patak’s has launched a new range of stir fry sauces with an online campaign created by Spinnaker. Spinnaker has been working with Patak’s since October 2010, to manage online activity, including...
View Article