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Channel 4 set to axe T4 brand
Channel 4 has announced that it is to axe its T4 brand this December, replacing it with a new music-driven format. The T4 brand has targeted the 16-24 demographic since it launched in 1998 on Channel...
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Kerrang Radio to launch Smart TV app developed by TBC Digital
Kerrang Radio is preparing to launch a new Smart TV app as part of a partnership with digital agency TBC. Smart TVs are capable of connecting to the internet and downloading apps such as iPlayer or...
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WH Smith bans kids from buying shooting magazines following call for Shooting...
Back in August The Drum revealed that animal rights activists were calling for country life magazines such as Shooting Times and The Field to be relegated to the top shelf of magazine racks, sparking...
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“3D technology will change the way brands interact with consumers” advises...
Ahead of his key note speech at The Drum’s 4 Minute Warning: Think the Unthinkable event, Nick Consantinou, CEO at strategic-led creative agency Collective London has revealed that he believes brands...
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“The best Bond ever” for marketers and film critics alike
As Skyfall, the 23rd Bond film of the series, prepares to hit our cinema screens marketers will be breathing a sigh of relief as critics have already dubbed it “the best Bond to ever.” The much...
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Hollinshead becomes Trinity Mirror's COO as publisher consolidates newspaper...
Newspaper publisher Trinity Mirror has announced a restructure of its management team and consolidated its national and regional divisions in order to create a new model entitled ‘One Trinity Mirror’...
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BAA name to be dropped and its airports to operate under stand-alone brand
BAA is to drop its name, with its airports across the UK set to operate under their own brands. The decision to drop the BAA brand has been explained as being due to the organisation no longer seeing...
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Microsoft, Apple and Samsung gear up for Festive advertising splurge
Microsoft, Apple and Samsung are set to engage in an almighty advertising battle this Christmas with some analysts forecasting their combined expenditure could rival that of a Presidential election....
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Muslims protest outside Google HQ over ‘offensive’ Islam video
As many as three and a half thousand Muslims have reportedly demonstrated outside Google’s London HQ to complain about an anti-Islam film hosted by YouTube. ‘The Innocence of Muslims’ has sparked...
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Sainsbury’s unveils ‘Active Kids For All’ initiative with identity by INITIALS
Sainsbury’s has launched its ‘Active Kids For All’ initiative, to help make sure that disabled children in schools are included in PE. The identity for the campaign, which forms part of the retailer’s...
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HP Sauce sets out to appeal to males with new ‘manliness’ ads
HP Sauce has unveiled a push to promote the brand to a male audience, including its first TV ad in five years. The campaign by M&C Saatchi, which will also include radio sponsorship with TalkSPORT...
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Shazam to offer in-app advertising in Ireland
Shazam, the media engagement firm, has announced a partnership with multi-platform advertising network Adforce to offer in-app advertising as well as Shazam for TV to the Irish market. Shazam for TV...
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SMS and emails found to garner the quickest responses
A survey conducted by Pure360 and YouGov of the most popular communication mediums has found that SMS and email are the most likely to elicit the fastest response. Some 55% of Britons stated that they...
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Brits more likely to give out bank PIN than Facebook password
Brits are more likely to protect their social media passwords than their brank and credit card details, research by Staples has revealed. The research found that a third would leave their bankcards or...
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Truce Commission: Brief for Puur Creative
Today marks the end of our week long reveal of Truce Commission posters created by rival design firms. What is the Truce Commission you ask? Well we invited 12 rival design consultancies to do posters...
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Real Radio cut more regional shows announcing mid-morning and afternoon slots...
Real Radio has announced it is to axe more regional shows with the news that its mid-morning and afternoon slots will be covered by networked shows from Monday 5 November. The news follows July’s...
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Domino’s Pizza launches competition with This Morning to create ‘the People’s...
Domino’s Pizza has launched a competition with ITV’s This Morning, inviting viewers to submit their top pizza topping ideas to create ‘the People’s Pizza’. The entries will be whittled down by a panel...
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Carat appoints Anne McCreary as digital strategy director
Carat has announced the appointment of Anne McCreary as digital strategy director; joining from her role as lead digital strategist at Skive. McCreary will report to Lisa Story, head of Carat’s...
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E.ON partners with LBi to launch 'Best Deal For You' digital initiative
Energy company E.ON has partnered with marketing and technology agency LBi to launch its ‘Best Deal For You’ service – an easy-to-use online tool which matches customers to the best E.ON energy plan...
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93% of Brits use coupons to save money on grocery shopping
Over the last year, full and part time workers have increased their coupon usage the most, research by Sainsbury’s has found, while only 15 per cent of students are likely to use coupons when doing...
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