Shazam, the media engagement firm, has announced a partnership with multi-platform advertising network Adforce to offer in-app advertising as well as Shazam for TV to the Irish market.
Shazam for TV has been integrated into advertisements in the US for over 18 months; including campaigns for companies such as Sony, Pepsi and Toyota; the latest deal would extend this to the 500,000 or so Shazam subscribers in Ireland.
It provides on-screen prompts for viewers to glean additional information and special offers for products and services and has now been integrated with over 140 campaigns worldwide.
Miles Lewis, Vice President of Ad Sales at Shazam, said “We are delighted to work with Adforce.ie to bring Shazam-enabled ads to the Irish market. This will empower leading consumer brands to connect with our millions of fans who will be able to experience an extended engagement using the second screen - one of the newest and most convenient and innovative ways possible.”
Kevin Foley, Commercial Director at Adforce.ie added, “Working with Shazam means we can once again bring innovative advertising options to the market in Ireland. Shazam offers the ability for greater interaction with other popular media sources like TV and radio. The 30-second TV ad can live beyond that limited timeframe to engage customers further with bonus content in the form of additional information, vouchers, competitions and more. This partnership means that TV buyers and ad agencies in Ireland now have a very compelling media engagement solution for its clients using what is a clear market leader.”