Carat has announced the appointment of Anne McCreary as digital strategy director; joining from her role as lead digital strategist at Skive.
McCreary will report to Lisa Story, head of Carat’s creative and strategic innovation unit, and will oversee opportunities offered by digital, mobile and social media.
She said: “For the first time digital and social media allows us to develop truly integrated campaigns so brands can develop closer and more effective relationships with audiences. In my role at Carat I will be working closely with clients to help them move away from siloed working practices and create consistent and rewarding brand experiences at every consumer touch-point. The team at Carat is filled with energy and a can-do-attitude, which is exciting and refreshing and I am excited to be able to bring my expertise to the team.”
Her initial projects will include working with the sponsorship and media buying teams to devise strategies across the GM business.
Tracy De Groose, managing director at Carat, said: “Our work needs to be powered by specialists across a variety of disciplines. We actively recruit the best talent from a wide range of backgrounds and Anne’s social expertise, with a focus on social data and creativity, will add huge value to our offering, further enhancing the media solutions that Carat delivers to make a real impact on our clients' businesses.”