Jackpotjoy is tonight launching a new ad, created by isobel, to persuade the public to have more fun ‘just for the Jackpotjoy of it’.
The second in a series of ads in a £5m campaign, the ‘duelling instruments’ execution again features Barbara Windsor as the ‘Queen of Bingo’.
The ad shows two musicians - a cellist and a virtuoso squeaky toy player - in a recording studio starting to play Bach's Toccato and Fugue in D Minor, with the pair becoming more and more competitive.
The new 30 second ad will run from tonight with a further execution to feature later in the year, with the campaign to run until February 2013.