The Open University has signed a six-figure media campaign deal with Trinity Mirror, launching Sunday 13 January.
The media campaign will run across Trinity Mirror’s national and regional newspapers, the Daily Mirror’s e-edition, and across Trinity Mirror’s portfolio of recruitment websites, including Fish4Jobs.
Readers will be able to access The OU Zone, an online and mobile Open University hub created and hosted by the Daily Mirror, throughout the campaign. An editorial and commercial collaboration will begin with seven days of editorial coverage in the Daily Mirror. A four-page supplement is also set to run in addition to weekly content across the Daily Mirror, Sunday Mirror and key Trinity Mirror regional titles.
Suzy McGill, OU Group brand communications manager, commented: “Trinity Mirror is a great partner for The Open University. Not only does it offer media titles that enable our marketing to reach diverse and large scale audiences across all UK nations, but its editorial support for the role that the OU plays in society has been fantastic.”
The partnership was brokered by Rapp Media’s Alex Marsh and Trinity Mirror Innovations’ Melissa Cafferkey and will run until April 2013.
Head of innovations at Trinity Mirror, Keith Yonish, added: “We’re working with the OU to engage and encourage our vast readership. We hope the partnership will allow our readers to learn more about the opportunities that the OU can offer.
"This is a great example of the scale that Trinity Mirror can pull together with its in-house full service project management and design team.”