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Ad of the Day: Lynx - Buzz Aldrin
Is Lynx taking their advertising a giant leap too far? No longer is it enough for men to smell irresistible to women - now they have to go into space and "come back a hero" according to Buzz Aldrin,...
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Bauer Media appoints Jane Druker as editor of Top Santé
Bauer Media has today announced the appointment of Jane Druker as editor of Top Santé magazine, joining from her role editing Holland & Barrett’s Healthy Magazine. Druker has also held senior...
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BT to spend billions in a bid to compete with Sky for sports coverage
Over the next decade BT is expected to fork out billions of pounds on sports rights in a bid to topple Sky as the leading provider of sports coverage. With the broadcaster launching two sports...
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Gumtree head of marketing Hamish Stone talks classified advertising, app...
We're only just over a week into 2013 and already Gumtree has appointed a new lead creative agency in Fold7 this year. 2012 was a watershed year for listings website Gumtree in the UK, as it aimed to...
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G2 promotes Sarah Todd to lead G2 Joshua
G2 has announced the appointment of Sarah Todd as CEO of G2 Joshua, taking over the role previously held by Tim Hipperson. Having previously held the role of global key accounts director for the...
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Coca-Cola polar bears ad by Ridley Scott and Tony Scott goes live
The Coca-Cola ad featuring its traditional polar bears has gone live, with a creative named Snow Bear. The last piece of creative work Ridley Scott and Tony Scott worked on before the untimely death...
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Digital detox: How will a web addict survive without his mobile phone and...
How will a self-confessed digital addict survive without his internet connection, mobile phone and beloved Instagram? Daniele Fiandaca, head of innovation at Cheil UK and a self-confessed digital...
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Jimmy Savile report: BBC "highly unlikely" to face legal action predicts...
Following the release of a report detailing the investigations into the sexual abuse committed by Jimmy Savile, the BBC is unlikely to face any legal action, a media lawyer has predicted. The giving...
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27% unable to name a major brand that has exceeded expectations in the...
Over a quarter (27 per cent) of consumers are unable to name a single brand which has exceeded their expectations in the past six months, research from Pulse Group has found. This figure is up 16 per...
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Newspaper publishers express concern that Leveson press regulation deal may...
A newspaper industry meeting has heard that the proposed new press regulatory body and arbitration service could lead to a ‘landslide of complaints’ which will have a disproportionate impact on...
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Tesco’s ‘Everyday Value’ alcohol range doesn’t breach alcohol responsibility...
The Portman Group has ruled that the packaging of Tesco’s ‘Everyday Value’ alcohol range does not breach alcohol responsibility code, after a complaint was made that the word ‘everyday’ implied the...
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Open University partners with Trinity Mirror in six-figure media deal
The Open University has signed a six-figure media campaign deal with Trinity Mirror, launching Sunday 13 January. The media campaign will run across Trinity Mirror’s national and regional newspapers,...
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Foxy Bingo unveils multi-million pound TV ad campaign with The Biscuit Agency
Foxy Bingo has announced the launch of its new multi-million pound TV ad campaign, set to air from Monday 14 January, taking the marketing of the brand in a new direction. Teasers for the ad have been...
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Hearing Dogs for Deaf People works with Palmer Hargreaves to develop...
UK charity Hearing Dogs for Deaf People has worked with Palmer Hargreaves to develop an umbrella creative for the charity’s volunteering function. The new creative allows for each of the individual...
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Citroën invites fans to vote for customised DS3 model's using Facebook and...
French car manufacturer Citroën is inviting its Facebook fans to vote for a selection of consumer-created designs to customise its new DS3 model. The designs were created for the brand by consumers...
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Five best examples of customer service: Lego, Bodyform and Samsung
The Lego letter to Luka has made us want to share more examples of fantastic customer service with you: from Bodyform to Lowcostholidays. Click on the images to expand the letter. Can you think of any...
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Downton Abbey and Made in Chelsea among shows which see fans tweet during...
According to data released by Twitter on viewers' habits during TV programmes, Downton Abbey fans are among those who take to the social networking site during programme episodes, rather than waiting...
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Guardian crossword compiler reveals he has terminal cancer through one of his...
The Guardian crossword creator, Rev John Graham, has used the medium he knows best to disclose that he has been diagnosed with terminal cancer: a crossword. Under the pseudonym Araucaria, he wrote the...
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Facebook users can send messages to VIP accounts for $100 per message
Looking to send a message to Mark Zuckerberg? Well, soon you will be able to for the fee of $100, or £61. The company has said that it is testing 'extreme price points' for the scheme, which allows...
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Metro partners with Expedia to launch ‘Not in the Guide Books’ campaign
Metro has partnered with global travel brand Expedia to launch a ‘Not in the Guide Books’ city guide, giving an insider’s guide to four international city destinations, including Reykjavik, Dubai, New...
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