Tangerine PR has announced the appointment of Mary Harding to the new role of consumer MD.
In the role, Harding will look to drive forward Tangerine’s consumer offer; while co-founder Sarah Halton, who previously worked on the consumer offering, will take a client services role.
Tangerine’s Group MD, Sandy Lindsay, said: “Under Sarah’s stewardship, our consumer team has developed into a hugely successful part of the agency. We have now reached a size where we need to expand our senior team once again and establishing this role was a natural step for us following the appointment of Sam Gregory as B2B MD in 2011.
“Mary brings some fantastic experience that will be a huge asset for the agency and our clients and I’m very much looking forward to seeing our consumer offer develop even further in 2013.”
Harding added: “Tangerine has an exceptional reputation nationally, with a strong portfolio of retained consumer brands and an award winning team that I’m really excited to be working with.
“The growth the agency has seen in recent years has been unrelenting, despite the difficult market conditions, and my focus will be to sustain this expansion, but equally importantly, work with Sandy and Sarah to develop our people and our offer even more.”
Prior to joining Tangerine, she spent eight years at M&C Saatchi Sport & Entertainment, managing and maximising return for sports sponsorship campaigns, as well as overseeing talent publicity for clients.