The New York Bakery Co is hoping to see a rise in sales following a new advertising campaign, created by Now, which comes in advance of a new-look website launching next month.
The £3.6m communications spend includes TV, press, digital and PR and centres on encouraging families to ‘Start Spreading’ their New York-inspired bagels.
Nicky Cummerfield, head of marketing of Maple Leaf Bakery UK, owners of the New York Bakery Co, said: “Following record bagel sales in 2011-2 and extensive consumer research, we are excited to announce our latest plans to support our growth aspirations as the market leader in bagels.
"We are confident that the new advertising campaign and the addition of new premium flavours to our authentic bagel range will inspire both existing New York Bakery fans and families that don’t yet buy bagels to ‘Start Spreading’ their favourite recipes.”
The new flavours, pack design and strapline for the New York Bakery Co brand have been unveiled this month.