Clik here to view.
Universal Music, Warner Music and Sony considering helping to keep HMV on the...
It has been revealed that Universal Music, Warner Music and Sony are considering the option of offering support to HMV by cutting the price of CDs and DVDs for whoever takes over the business. Retail...
View ArticleClik here to view.
Virgin Media promotes Jeff Dodds to chief marketing officer
Virgin Media has today announced the appointment of Jeff Dodds as chief marketing officer, with predecessor Nigel Gilbert moving to an ‘exciting opportunity’ at Virgin, which the business says will be...
View ArticleClik here to view.
Lettingaproperty.com to unveil new corporate identity with Cogent Elliott
National letting service Lettingaproperty.com has announced the appointment of Cogent Elliott to help drive an integrated strategy behind the launch of a new corporate identity. The updated identity...
View ArticleClik here to view.
Sidekick undergoes rebranding initiative and relaunches with on-pack offer
Independent drinks company Halewood International has revealed a new packaging design for flavoured alcoholic drink brand Sidekick. The new design, created in-house by Halewood, will now feature...
View ArticleClik here to view.
‘Calm Down Dear’ – a look back at the Esure ads of Michael Winner
The Drum was sad to hear of director and advertising legend Michael Winner’s passing this afternoon. So to commemorate the man’s advertising legacy, we look back on the adverts he filmed for Esure,...
View ArticleClik here to view.
Care Quality Commission selects Ixis for hosting and support services
Health and care watchdog the Care Quality Commission has awarded the contract to provide managed hosting and support services to web specialists Ixis. The contract comes as Ixis proceeds to the second...
View ArticleClik here to view.
Prostate Cancer UK’s Sledgehammer Fund aims to crack 10,000 walnuts to raise...
Celebrities have today launched Prostate Cancer UK’s latest campaign, which will see members of the public being thanked for their donation by having a walnut smashed especially for them. The...
View ArticleClik here to view.
Creative Round-Up: Ogilvy & Mather, Barber & Osgerby, Edwina Ellis,...
The Drum brings you a round-up of some of the latest interesting creative work. Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to have your work...
View ArticleClik here to view.
New York Bakery Co unveils new TV campaign with Now
The New York Bakery Co is hoping to see a rise in sales following a new advertising campaign, created by Now, which comes in advance of a new-look website launching next month. The £3.6m...
View ArticleClik here to view.
Ad of the Day: E-Lites - Gangnam Style
Trumpeted as the first commercial for an electronic cigarette (despite a bid by a rival to snatch this honour by airing a spoiler on one of Channel 5's sister stations) this ad is necessarily opaque...
View ArticleClik here to view.
Part 1: Butlins' head of communications and The Drum Marketing Awards 2013...
Jae Hopkins, head of communications for Butlins and chair of the Drum Marketing Awards 2013 talks about the brand’s recent change of direction in marketing strategy and the company’s growing use of...
View ArticleClik here to view.
Pure Collection appoints ais London to handle brand and CRM strategy
Luxury women’s clothing brand Pure Collection has announced the appointment of ais London to develop its brand and CRM strategy. The agency will begin with the development of the retailer’s A/W13...
View ArticleClik here to view.
Phileas Fogg, Barclaycard, Blackadder, Boddingtons: Director John Lloyd...
Director John Lloyd shares his Desert Island Clips with David Reviews Jason Stone, reflecting on the making of ‘Blackadder Goes Forth’ and working with Rowan Atkinson on the Barclaycard ads. Although...
View ArticleClik here to view.
UKTV’s Eden channel works with Red Bee Media for integrated multiplatform...
UKTV’s Eden channel has worked with Red Bee Media to create a fully integrated, multiplatform campaign to promote David Attenborough’s Natural Curiosities, which debuts on Eden next Tuesday (29...
View ArticleClik here to view.
Maryland Cookies unveils £1.1m campaign with VCCP
Burton’s Biscuit Company has announced that its Maryland Cookies brand will unveil a new advertising campaign tonight during Coronation Street. Created by VCCP, the £1.1m TV advertising campaign is...
View ArticleClik here to view.
BuyMobilePhones.net to partner with Affiliate Window
Independently owned online mobile phone retailer BuyMobilePhones.net has selected Affiliate Window as its sole performance marketing network. BuyMobilePhones.net decision to partner with Affiliate...
View ArticleClik here to view.
Coupons.com Limited and the Life Agency support Chicago Town on pack promotion
Coupons.com Limited has partnered with independent, integrated global brand agency Life Agency on a campaign for Dr Oetker-owned brand, Chicago Town. The on-pack promotion offers customers the change...
View ArticleClik here to view.
£814m spent in UK on affiliate marketing generated sales of £9bn, IAB...
Over £800 million was spent on affiliate marketing and lead generation in 2012 according to the first ever study conducted on the UK Online Performance Marketing industry. The study, carried out by...
View ArticleClik here to view.
Part 2: Butlins' head of communications and The Drum Marketing Awards 2013...
The first part of The Drum's interview with Jae Hopkins, head of communications for Butlins heard her discuss the brand's new marketing strategy, it's use of social media within its marketing...
View ArticleClik here to view.
LG accuses Google of underestimating Nexus 4 demand
Handset maker LG has publicly rebuked Google for underestimating sales of its Nexus 4 smartphone, saying that a lack of availability had served to frustrate buyers. Cathy Robin, director of LG Mobile...
View Article