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BetVictor unveils horse racing advert with VCCP
BetVictor has unveiled a new ad campaign – the first to promote the brand’s horse racing offering. Created by VCCP, the TV ad shows pundit Maurice dressing up like a horse (and a less believable...
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Financial Times sheds staff and pages in digital shift
The Financial Times has announced that 35 of its 600 editorial staff are to be made redundant as part of a ‘cultural shift’ at the paper from print to digital. Ten new digital staff will be employed...
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JuiceBurst set for revamp to become ‘digitally interactive’ with Blippar
Purity Soft Drinks brand JuiceBurst is set to roll out new packaging and a new marketing campaign next month, as the brand looks to become ‘digitally interactive’. The fruit on each label will...
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Algerian hostage victims family learn of death via Facebook
The family of a British man gunned down during the Algerian hostage crisis have spoken of their anguish after learning of his death through Facebook. As official were unable to provide any clear...
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Twitter bosses sent letter warning that UK subsidiary TweetDeck is at risk...
Twitter subsidiary TweetDeck is at risk of closure according to a warning letter sent to the American directors of the social media website. A letter obtained by Sky News addressed to Twitter’s...
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Leveson lawyer suggests ISPs could be sued for allowing customers to see...
Robert Jay, QC, who questioned key witnesses during the Leveson inquiry, has suggested a law which would mean that Internet Service Providers could be sued for allowing their customers to read...
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More than 435,000 new apps predicted to be released in 2013 according to...
Over 435,100 new apps are expected to be added to the global Apple App Store in 2013 according to mobile analytics and ad verification company adeven. Christian Henschel, adeven CEO, commented: “We...
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Virgin Atlantic set to launch commercial air gallery at 35,000ft
Virgin Atlantic has launched a commercial art gallery at 35,000ft, allowing upper Class passengers the chance to view pieces by Ben Eine. The Gallery in the Air, which takes place between 1 and 28...
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Brass strengthens its Board with the promotion of head of finance Cliff Beer
Marketing communications agency Brass has strengthened its senior team by promoting Cliff Beer, head of finance, to the Board. Beer joined Brass in 2010 initially tasked with heading up the accounts...
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HiPP Organic releases responsive site to attract mobile users with Creative Jar
Organic foods brand HiPP Organic has unveiled a responsive website implemented by the brands digital partner Creative Jar. With just under half (47 per cent) of all visitors coming to the site via...
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Aston University looks to make school social with #tweetyourdean campaign
Aston University is looking to raise the engagement levels of its students in a new marketing campaign, which offers those studying at the university the chance to #tweetyourdean. The deans from the...
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Search engine visits up by 400 million y-o-y in December
UK Internet users made 2.7 billion visits to search engines in December 2012, up 400 million from the same period in 2011, Experian has found: a 17 per cent increase. Google market share dropped below...
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Nielsen survey finds Brits are less brand loyal and friends and family have...
UK consumers are more willing than consumers globally to switch to a new brand when it comes to new product launches according to a new study from Nielsen. The global provider of information and...
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Former Lloyds Banking Group head of Olympic marketing & group sponsorship...
Gordon Lott has been named as managing director of Havas Sports & Entertainment UK. Lott joins Havas Sports & Entertainment after eight years at Lloyds Banking Group where he was head of...
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Asics unveils ‘Journey of Improvement’ campaign for athletes
Sports performance brand Asics has unveiled a new multi-channel campaign created by 180 Amsterdam. The ‘Journey of improvement’ campaign is set to run on TV, in print and social media, with the aim of...
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Hilco buys HMV’s debt and takes control of retailer
Hilco, which owns HMV Canada, has bought the debt from music, film and games retailer HMV, letting it take effective control on the chain. The estimated debt for HMV was £176m, although it has been...
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EE releases cheaper promotional tariff offers following pricing criticism
After defending its pricing structure following the launch of the network in October EE has announced two new cheaper packages, following widespread criticism. Last year EE told consumers “the...
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Sony unveils world’s ‘thinnest’ tablet
Sony has unveiled what it claims to be the world’s thinnest tablet, just, the 0.27 inch thick Xperia Z which is a full 0.01in thinner than its nearest rival the iPad Mini - despite sporting a...
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Albion appoints Matt Roskill as managing director
Albion has announced the appointment of Matt Roskill as managing director. Formerly client services director at Albion, Roskill will take on a partner role alongside his newly created position of MD....
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Dell launches experiential marketing campaign in Heathrow’s Terminal 5
Speculation over Dell’s future continues to circulate following the recent reports on the decline of its PC sales to the amount of 21 per cent year on year. However, as part of its Power to Do More...
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