Gordon Lott has been named as managing director of Havas Sports & Entertainment UK.
Lott joins Havas Sports & Entertainment after eight years at Lloyds Banking Group where he was head of Olympic marketing and group sponsorship since 2007. In this role Lott led the strategy, activation and communications of the bank’s sponsorship activity, including the partnership with the London 2012 Olympic & Paralympic Games.
Of the appointment Lucien Boyer, president and global CEO at Havas Sports & Entertainment, said: “We are thrilled that Gordon will be heading up the London team. He brings a wealth of experience in sponsorship and brand activation, having delivered a meaningful and commercially-successful Olympic partnership program for Lloyds that created a legacy with employees, customers and communities across the UK."
Lott takes over the role from Keith Impey, who after seven years as MD of the UK team will now focus on the global side of the business and develop global projects.
Havas Media Group CEO Mark Craze commented: “We are excited to welcome Gordon to manage and grow the HS&E UK operation. Having the right talent pool and leadership team is essential to our success.”
Lott added: “I’m delighted to be joining HS&E and collaborating with ignition, Seven46, and Havas Media agencies in the UK. This is a really exciting time for the UK business, and the wider marketing and sponsorship industry, with so many opportunities arising through changes in how consumers and brands are engaging with each other.
“It’s a fantastic opportunity for me to bring my experience as the ‘client’ and help create what I hope will be an agency recognized as best in class, working with brands, rights-holders and other key partners."