The Perfume Shop promotes Michelle D’vaz to brand and marketing manager
The Perfume Shop has announced the promotion of Michelle D’vaz to brand and marketing manager from her role as national advertising and PR manager. In her new role, D’vaz will lead the advertising...
View ArticleThe Hits Radio and Jet2.com help Hannah Booth raise awareness of teenage...
Hannah Booth, an 18-year old given a 50/50 chance of surviving through 2013 after being diagnosed with a rare form of bone cancer, has been given a helping hand to raise awareness of teenage cancer...
View ArticleAd of the Day: Toyota Auris - A Better Way
Sleek and chic, this ad looks the part with its cool colours and gleaming surfaces... but it says very little. Bill Nighy's dulcet tones tell us it's only when we're curious to find something new that...
View ArticleTesco set to launch ad campaign promoting dotcom grocery service
Tesco is set to launch its first ad campaign of 2013, promoting the supermarket’s dotcom grocery service, with a 60 and 40 second execution set to air. Created by Wieden & Kennedy, the ad follows...
View ArticleChannel 4 to broadcast wedding proposal advert for £130,000
Channel 4 is getting in the romantic mood as Valentine’s Day approaches, by giving a wealthy romantic a primetime ad spot to propose to his girlfriend. The 30-second wedding proposal advert, believed...
View ArticleEx- BBC chairman seeks licence fee rise to keep pace with Sky
Gavyn Davies, a former BBC chairman, has waded into the thorny wicket of the BBC licence fee by calling for it to be raised in order to protect public service broadcasting in the face of the...
View ArticlePrince Harry lambasts British press and public
Having downed his guns against the Taliban Prince Harry is training his sights on the British media as he seeks to make plain his feelings about having his private life dissected amidst the pages of...
View ArticleBacardi's head of digital Peter Clare discusses the digital evolution and how...
Bacardi’s head of digital Peter Clare believes 2013 has to be the year that social media starts to generate profit in its own right. Looking to the year ahead, Clare told The Drum that the digital...
View ArticleCulture minister calls for block on BBC Sky payments
Culture minister Ed Vaizey has said government action is required to stem an outflow of cash from BBC coffers to those of BskyB. According to the Telegraph the satellite broadcaster rakes in millions...
View ArticleBig Brother launches 'Fashion Police' task as part of Very.co.uk partnership
Big Brother will tonight unveil a new task called ‘Fashion police’, which will promote Very.co.uk as the show’s official fashion partner for 2013. Created by Carat, the task will see Big Brother...
View ArticleASA dismisses complaints that M&S lingerie ad ‘degraded’ women
The Advertising Standards Authority has dismissed complaints from shoppers that a raunchy lingerie ad depicting a model gyrating in underwear was not overly sexual, explicit or degrading to women....
View ArticleThe Drum Design Awards judges' favourite design work for 2012: Johnnie Walker...
To mark the launch of The Drum Design Awards, which takes place in April, the inaugural judging panel was invited to each select one piece of work they found most inspiring from 2012. For the past few...
View ArticleFT says Brussels plans to oversee press regulation ‘ring alarm bells’
The Financial Times has spoken out against tentative plans to hand Brussels greater power over Europe’s media. It claims that handing the European Commission oversight of media councils would open the...
View ArticleProstate Cancer UK unveils spoof betting campaign with Holmes Hobbs...
Prostate Cancer UK has launched a spoof betting campaign with newly created agency Holmes Hobbs Marcantonio, with the aim of promoting the fact that one in eight men will develop the disease. The...
View ArticleHolland and Barrett move creative account to RKCR/Y&R
Health food retail chain Holland and Barrett has appointed Rainey Kelly Campbell Roalfe/Y&R as its creative agency. Holland and Barrett started the pitch process for the £6 million account back in...
View ArticleRAR hits milestone 15,000 agency ratings as 2013 awards deadline approaches
The Recommended Agencies Register (RAR), which helps marketers source and select the right agency for their needs, has reached a record 15,000 ratings of agencies by brand managers. The ratings, which...
View ArticleRoyal National Lifeboat Institution appoints TDA to handle appeals programme
The Royal National Lifeboat Institution (RNLI) has announced the appointment of TDA to handle the appeals programme for the charity, with the aim of raising more funds. The RNLI relies on donations...
View ArticleFacebook launches conversion tracking tool
Facebook has announced the official launch of its conversion tracking tool, an Ad Manager update which can count actions such as check outs and registrations generated by ads. This allows advertisers...
View ArticleDCM unveils ‘emotional’ cinema idents
Cinema advertising specialists Digital Cinema Media has announced the roll-out of a full rebrand of its business focussed on three new cinema idents which enliven the ‘most emotionally impactful...
View ArticleBritish folk rock trio The Staves unveil latest single video with Aardman
British folk rock trio The Staves has unveiled a video, created by Aardman, to go alongside their latest single: ‘Winter Trees’. The inspiration for the video came from 3D laser-cut wood puzzles....
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