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Marketing Weak: Maryland Cookies' return to TV advertising crumbles under...
Compared to some of the Marketing Weak winners gone by (Truvia, we're looking at you) Maryland Cookies' first ad in three years must look like a Cannes contender. But the cookie crumbles when...
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Sainsbury's announces 'Switch the Fish Day' as part of ongoing sustainable...
Sainsbury’s is to give away seven tonnes of lesser known British fish, including lemon sole, mussels, Cornish sardines, coley fillets and loch trout fillets, in a bid to encourage customers to eat...
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Tria Beauty unveils new brand identity, portfolio architecture and packaging...
Tria Beauty has worked with Pearlfisher to create the brand identity, portfolio architecture and packaging for its range of skincare devices and topical products. The new identity and designs aims to...
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Turnberry to work with threebrand to create a range of assets for the Luxury...
Luxury Collection Resort Turnberry has appointed creative branding agency threebrand following a four-way pitch, which included the incumbent agency. Edinburgh-based threebrand has now been tasked...
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Starcom MediaVest Group appoints Richard Hocking as EMEA director of...
Starcom MediaVest Group has appointed Richard Hocking into a new role as EMEA director of performance and mobile. Based in the Starcom MediaVest Group London hub with international remit, the new...
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heat promotes National Television Awards sponsorship with AR competition by...
To mark the tenth year of partnership between heat and National Television Awards, the magazine is aiming to make its presence bigger than ever, with an AR competition, live streaming of 'heat on the...
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WPP announces Salmon takeover deal
WPP has confirmed the acquisition of the entire issued share capital of Okam Limited, the holding company of the Salmon Group. Founded in 1989, Salmon provides digital consulting, design, delivery and...
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Egmont Press appoints Total Media for media planning and buying
Egmont Press has announced the appointment of Total Media to handle its online and offline media planning and buying account. With an initial budget worth £300k, Total Media will employ a mixture of...
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We R Interactive hires Jocasta Kelsey as head of marketing
Social entertainment company We R Interactive has named Jocasta Kelsey as head of marketing. Kelsey will report directly to global commercial director Paul Whitehead, assuming responsibility for...
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Ad of the Day: Monarch - Airport Children
This charming commercial for Monarch suggests that using the airline is a way of reminding yourself how thrilling travel can be. To represent this idea, children make their way through an airport,...
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Stella Artois unveils print and digital campaign images shot by Annie...
Stella Artois has partnered with legendary photographer Annie Leibovitz for its new campaign set to run across the Belgian beer brand's digital channels in the UK, and around the world in both digital...
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Marriott Hotels & Resorts announced as partner of Rugby League World Cup 2013
It has been announced today that Marriott Hotels & Resorts has been appointed as the official hotel partner of the Rugby League World Cup 2013. Sally Bolton, RLWC2013 tournament general manager,...
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Lawyer describes suggestion to sue ISPs for defamatory content as ‘radical’...
Keith Ashby, partner and head of dispute resolution at Sheridans, has told The Drum what the suggestion by Robert Jay QC, to sue internet service providers for any defamatory content users see, could...
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Yamaha unveils 'Silent Sessions' video starring Jamie Cullum to promote its...
To gain publicity for its range of silent pianos Yamaha released a promotional video featuring jazz musician Jamie Cullum. The video, which shows Cullum performing silently on the roof of a...
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Personalised card website thedogsdoodahs.com to run national Valentine's Day...
TheDogsDoodahs.com is set to launch a three week long, national advertising campaign on Sunday 27 January to coincide with Valentine’s Day. The campaign is the first UK-wide advertising effort by the...
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Food Network unveils national marketing campaign to support Adam Richman Weekend
The Food Network is today launching a national marketing campaign with Kennedy Monk, with the aim of promoting its upcoming weekend of Adam Richman shows. The three week campaign will include two...
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Virgin Atlantic hires Bray Leino to run new national and regional campaign
Following a six-way pitch, Virgin Atlantic has announced Bray Leino will be the lead communications agency on its latest campaign for its new short-haul flight routes from London Heathrow. The project...
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SEAT uses augmented reality in showrooms to promote its new Leon range
SEAT recently launched an augmented reality campaign, giving visitors to its showrooms a new way to experience its latest motor offering. Using the Blippar app, users are able to point the camera from...
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Sky Sports claims 2013/14 will be its biggest season ever as it is awarded...
As part of a three year agreement with Barclays Premier League, Sky Sports will be offering its customers more coverage of the 226 matches not shown live on television, as well as goals and key...
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Wunderman hires Richard Dunn as chief strategy officer
Digital and direct marketing agency, Wunderman, has appointed Richard Dunn as chief strategy officer. Richard Dunn has joined the WPP-owned agency from Partners Andrews Aldridge, where he was head of...
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