Social entertainment company We R Interactive has named Jocasta Kelsey as head of marketing.
Kelsey will report directly to global commercial director Paul Whitehead, assuming responsibility for growing We R Interactive’s portfolio of brands globally. As well as developing the agency’s multi-platform brand strategy, bringing new brands to market, driving user acquisition and retention, and leveraging the company’s rich user data to inform product development and marketing strategy.
Speaking of the appointment Whitehead commented: “In just two years We R Interactive has brought four products to market, and Jocasta will bring an incredible wealth of experience that will help us further grow our global brand portfolio.”
Kelsey brings 15 years of international, multi-channel brand marketing and gaming expertise to the role, prior to joining We R Interactive she ran her own specialist marketing consultancy and before that spent eight years at Carte Blanche Greetings Ltd where she established and led the brand's global marketing function.