Following a six-way pitch, Virgin Atlantic has announced Bray Leino will be the lead communications agency on its latest campaign for its new short-haul flight routes from London Heathrow.
The project will last four months and aims to establish an equal footing for the airline in the short-haul arena.
Fay Burgin, head of PR at Virgin Atlantic Airways, commented on Bray Leino’s win: “We are extremely excited about this new chapter in Virgin Atlantic’s history. It was clear from our initial meeting that Bray Leino was the right partner for this project and we were impressed with the solid strategic foundation and creative flair they applied to the brief.”