The Perfume Shop has announced the promotion of Michelle D’vaz to brand and marketing manager from her role as national advertising and PR manager.
In her new role, D’vaz will lead the advertising strategy for The Perfume Shop.
In her previous role, she was responsible for the running of the brand’s annual press and TV advertising campaigns.
D’vaz said: “Since joining The Perfume Shop six years ago, I have seen first-hand how hard the entire business works to ensure we are market leaders. I look forward to helping to drive the business forward and continuing to develop and grow our core values in 2013.”