Sky Bet is today launching a new brand campaign centred around the unpredictable drama of the football season.
The campaign, created by WCRS, gets underway with a 60-second TV ad in which we hear the inner thoughts of a man contemplating all the possible outcomes that could unfold on and off the field.
It is once again based around the theme of 'Nothing's Certain, That's Why It's Exciting,' that Sky Bet introduced in its advertising in 2011.
Matt Edwards, chief executive at WCRS said: “This is a campaign to build the Sky Bet brand and allow it to stand out in a category dominated by tactical, joke driven commercials”.
As well as the 60 and 40-second commercials running throughout September and October around Sky Sports football matches, the campaign will also include online, social media and DRTV elements.
Ted Moss, marketing director for Sky Betting & Gaming, added: "This campaign allows us to capture the excitement, drama and intrigue of betting on football in a memorable and original way."
Media buying has been handled by Mediacom and the ad was produced by Bare Films.