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Sky Bet launches dramatic TV ad celebrating the excitement of football
Sky Bet is today launching a new brand campaign centred around the unpredictable drama of the football season. The campaign, created by WCRS, gets underway with a 60-second TV ad in which we hear the...
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JCDecaux appoints zappit as partner for NFC development
JCDecaux, the outdoor advertising company, has appointed zappit as its preferred partner for the development of Near Field Communication (NFC) enabled services for JCDecaux and JCDecaux Airport in the...
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Empty13: how can retail brands maintain consumer interest?
In the first of a series of articles as part of The Drum's retail review, we speak to agencies operating in the retail marketing space to gain an insight into how retail brands can maintain consumer...
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John Lewis reveals new ad 'The other half'. Watch it here
John Lewis has today taken the wraps off its new TV ad, dubbed 'The other half'. The 60-second spot, created by Adam&Eve/DDB, has been launched on YouTube today and will make its television bow...
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Creative Round-Up: Karmarama, Mother, Craig Ward, Taxi Studio, Ashwin Patel,...
The Drum brings you a round-up of some of the latest interesting creative work. Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to have your work...
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The Conservation Volunteers appoints Forster Communications
Environmental charity The Conservation Volunteers has selected Forster Communications as its PR agency following a six way competitive pitch. The agency will deliver a 12 month PR programme aimed at...
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The Sun says it won't publish the topless Kate Middleton pictures - but...
The Sun has today confirmed it will not be publishing the topless photographs of Kate Middleton that have surfaced in a French gossip magazine. The tabloid's editor Dominic Mohan said "the...
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SMART has ‘fun for two’ with new Weapon7 ad
SMART has launched a new viral video and cinema ad featuring a pair of pro skateboarders performing stunts on the first ever two-man skateboard. Designed to celebrate the two seats within the SMART...
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Top ten tips for lawyers on Twitter – by lawyers who are using Twitter
It probably won’t have surprised you to have found out that 90% of law firms are not using twitter at all. It will no doubt reinforce the fusty, antiquated perception some still have of the legal...
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The Guardian launches front cover bookmark ad format
Mindshare, in conjunction with the Guardian, has secured a UK media first with the launch of the front page bookmark advertising format. Designed by the Guardian, the bookmark style format will run on...
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The Drum publishes topless Kate Middleton picture
We led the way on Prince Harry, and today The Drum becomes the first UK publication to publish a topless picture of Kate Middleton. Permalink | Comments (3)
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Zut alors! We would NEVER do that, says British Closer magazine
The British edition of Closer magazine would never publish the topless photos of the Duchess Of Cambridge printed by the French magazine with which it shares a name. The UK publisher made that clear...
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Virgin Media relaunches movie pay-per-view service as Virgin Movies
Virgin Media is relaunching its on demand movie pay-per-view service as Virgin Movies. Viewers can access the movies instantly via their Virgin TV service or online. Available to all UK residents as...
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Fuel appoints former DMA chairman Charles Ping as new chief executive
Data strategy agency Fuel, part of the Engine group, has appointed Charles Ping as its new chief executive. The former Direct Marketing Association chairman replaces Simon Wall who is leaving the...
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Classic poems get digital makeover on The Poetry App
Stars from the world of theatre, film and television have been brought together on The Poetry App to breathe new life into the works of great poets. The Poetry App was created by M&C Saatchi...
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Gamestation no more as brand is merged into Game
The Gamestation retail brand is to be dropped with all 122 stores carrying the name being changed to Game. The merger of the two high street video games brands was confirmed today by their parent...
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Kate and William sue Closer magazine
St James’s Palace has confirmed that The Duke and Duchess of Cambridge have launched legal proceedings in France against Closer magazine, following its decision to print topless pictures of Kate while...
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"Kate and Harry - while there are obvious similarities the issues at stake...
John McLellan, ex-Scotsman editor and former member of the Press Complaints Commission gives us his thoughts on the publication of topless pictures of The Duchess of Cambridge. John wrote this article...
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Apple unable to cope with demand for iPhone 5 as buyers face delays of three...
Apple and other mobile networks began taking orders for the iPhone 5 yesterday, 14 September. However, it has been revealed that Apple has been unable to cope with the sudden rush for its latest...
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French editor defends decision to publish Kate pictures while UK press turns...
Describing the response to the pictures in Closer magazine as an ‘overreaction’, the French editor Laurence Pieau defended her decision to print, saying: “What we see is a young couple, who just got...
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