For the launch of its new Trakdot product GlobalTrac LLC has appointed social communications agency 1000heads to raise awareness of the product and build an online community around it.
The agency will also handle setting up a social presence for the tracker which allows users to track their luggage in real-time using any mobile device. The campaign will be backed by bought media, blogger support and PR; 1000heads will also be working closely with influencers across the travel and technology sector.
GlobalTrac LLC marketing director, Jaspreet Bhaura, commented: “Trakdot Luggage is a unique product, so we need a unique approach to marketing it. The team’s approach and creativity perfectly reflects the ambitious and unique positioning of our brand and we can’t wait to get Trakdot in front of our audiences.”
Michelle Stoodley, account manager for 1000heads said being part of the campaign was “a hugely exciting journey to be part of” adding “We believe that Trakdot’s audiences are going to be as inspired by the product as we are and we’re raring to get going.”