MediaDevil has worked with Transport Media to advertise its Capacitouch soft-knit touch screen gloves across the London Underground network.
Coordinated with the post-Christmas boom in technology purchases and the cold weather that has been hitting the UK, the campaign promotes the gloves as a valuable winter purchase, allowing users to continue to work on their touch screen devices even in extremely cold weather.
Featuring high-quality photographic images of the gloves in action, the posters also contain stockist website information and a 10 per cent off QR code.
Transport Media have arranged the promotional placement posters on overhead tube car panels in a bid to attract potential customers through prolonged exposure throughout their journeys.