Intermarketing Agency has confirmed that Mike Moss has returned as partnerships manager.
Moss left the agency in 2009 after working as part of its media team to run his own business, Michael James Advertising Ltd.
As partnerships manager Moss takes responsibility for the sourcing and delivery of business to business affinity partnership marketing opportunities with an eye to growing clients’ businesses.
Of his appointment, Moss commented: “There’s been a lot of change since I last worked here and I can see the ambition of the agency. Partnerships have seen a real growth in the last couple of years as more and more brands become open to the opportunities. I’m excited about being part of this and helping to grow the business further.”
Managing partner James Allan added: “Partnership deals have become a key part of our business, with more brands realising the benefits of cross marketing, managed by ourselves on their behalf. We’ve decided to commit more resource and Mike has the right experience to drive this forward.”