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Danone launches new yoghurt brand developed by Dragon Rouge
Danone has unveiled a new yoghurt brand, Danio, to add to its existing portfolio, comprising the Actimel, Activia, Shape and Oykos ranges. The new Greek yoghurt’s branding was developed by design...
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Metro.co.uk sees 33% dip in traffic following relaunch
Following a relaunch of Metro.co.uk in early December, which aimed to make the site more mobile friendly, it has seen a 33.69 per cent month-on-month drop in traffic. Unique daily visitors to the site...
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M&C Saatchi takes a 60% stake of Merlin Elite talent agency
M&C Saatchi has taken a 60 per cent stake in talent management agency Merlin Elite. The deal, which is believed to be worth more than £1.5 million, will see the agency change its name to M&C...
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National Citizen Service set to run multi-platform sponsorship campaign with...
Bauer Media has partnered with the National Citizen Service for a multi-platform sponsorship campaign to run across Kiss UK, The Hits Radio, Kerrang! and on In:Demand across stations within the Place...
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Reed.co.uk to launch digital outdoor push with LIVEPOSTER
UK jobsite reed.co.uk is launching a digital out-of-home campaign featuring live vacancies as they are posted to the website. The campaign includes national rail and bus shelter ads from JCDecaux and...
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Second KFC 'kidney' photo goes viral
It has been two weeks since KFC said that the kidney found by Ibrahim Langoo could ‘undo millions of dollars spent in advertising’, and now it is facing the crisis all over again as a second 'chicken...
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The perils of office emails: #sandwichvan chain goes viral
One office in Aberdeen will never look at their sandwich van in the same way again, after an employee sent round an email letting everyone know the van had arrived…on top of a series of emails between...
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Rough Guides unveils cinema campaign starring obnoxious traveller Ricky
The Rough Guides series of travel guides is taking a foray into cinema advertising with ‘obnoxious’ traveller Ricky as the guide. The national 30 second campaign will be preceded by a teaser campaign...
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The Comedy Store and Sony Digital Cinema partner with DCM to bring big laughs...
The Comedy Store and Sony Digital Cinema are to collaborate with Digital Cinema Media (DCM) in order to bring stand-up to the big screen in a comedy club format. The initiative sees DCM secure a deal...
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Psy’s Gangnam Style generates £5 million in YouTube advertising revenue
Viral video clip, Gangnam Style has made over £5 million ($8 million) in YouTube advertising revenue since its release in July 2012. The figures from Google show that the video has been viewed 1.23...
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Ad of the Day: Open University - A New Direction
A woman called Ruth describes how she found fulfilment after learning how to paint in this attractively piece advertising the Open University. It's a shame that nobody explained the difference between...
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Lucky Pants Bingo set to launch campaign with Adconnection
Lucky Pants Bingo has announced the launch of its first multi-media campaign with Adconnection. The media planning and buying agency hopes that by not just focussing on TV, the Bingo brand will be...
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Embracing collaboration: Wolff Olins creative director Owen Hughes on the...
Innocent head of creative, Dan Germain, has joined Wolff Olins for a 12-week tenure as the agency's first visiting creative director. Here, Wolff Olins creative director Owen Hughes discusses the...
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How to make steak tartare in six seconds: Twitter’s Dick Costolo posts first...
Twitter has launched its video app from Vine, the start-up which it bought last year, allowing users to embed videos in their tweets. The app, which will be available initially as a standalone app...
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Confused.com launches 'If Pets Could Talk' app to promote pet insurance
Insurance comparison site Confused.com has unveiled a new Facebook app that allows animal lovers to create personalised comic strips that imagine what their pets are saying behind their backs. The app...
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Facebook accused of ‘exploiting’ the dead
Facebook has become embroiled in yet another scandal this time centred on its dubious practice of incorporating the names and pictures of users in advertisements sent to their friends – without their...
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Hotels.com UK & Ireland senior marketing manager Oliver Garner talks apps,...
Hotels.com plans to continue to build on the success of its mobile offering, having seen a growth of traffic and sales following the released of its mobile app almost two years ago. The Drum recently...
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Ministers move to relax Freedom of Information disclosure rules
Ministers have indicated that they are keen to downgrade the authority of Freedom of Information requests by making it easier for officials to dodge questions posed to them by the public and media....
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M&C Saatchi takes majority stake in talent agency Merlin Elite
Ad agency M&C Saatchi has taken a majority stake in talent management agency Merlin Elite, which represents famous faces such as Andrew Flintoff and Jamie Redknapp. Despite the company taking a 60...
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Mike Moss returns to Intermarketing Agency as partnerships manager
Intermarketing Agency has confirmed that Mike Moss has returned as partnerships manager. Moss left the agency in 2009 after working as part of its media team to run his own business, Michael James...
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