Kellogg's has been forced to deny reports that it plans to ditch long-standing Frosties mascot Tony the Tiger after 60 years.
The Daily Mail yesterday claimed the character faced an 'uncertain future' after the cereal brand suffered a drop in sales.
So is it time for Tony to retire or is he still grrreat?
The Brand Union's Dave Brown and Evidently's Daniel Zeff examine the case for and against releasing the tiger...