Face mask brand Montagne Jeunesse has appointed Bray Leino’s health and wellbeing PR business to handle its social media and PR activity following a competitive pitch process.
Bray Leino will now work towards retaining existing customers and brining new customers to the brand by building its proposition within the UK and worldwide.
The campaign is thought to include strategic media relations with social media activity for maximum consumer impact and reach.
Montagne Jenuesse marketing manager, Kate Johnston, said the brand was “looking forward to an exciting year of activity” citing the agency’s understanding and insight into the target audience, its creative ideas and social media knowledge as key reasons for being awarded the account.
The account will be headed by Wellbeing Group Account Director, Verity Cash.