Data collected by Exeperian Hitwise has found the UK searches for the term 'Blackberry 10' were below expected for a new handset during the month of its launch.
The analysis from Experian Hitwise has shown that the term ‘Blackerry 10’ was the second most popular search term after the generic term ‘Blackberry’, when looking at all searches made online for ‘Blackberry’ in January 2013.
However, when compared with searches made during the month for the various Blackberry models the 10 came in fifth as the most searched for Blackberry device.
The Blackberry Playbook garnered 12 per cent of all UK Blackberry searches making it the most searched for model' followed by the Curve, Bold and 9320 with 11 per cent, 6 per cent and 5 per cent of UK searches respectively.
The ongoing popularity of tablet devices is a factor in the Playbooks No.1 position. Over Christmas 25 per cent of all product searches were for tablet devices, with the most popular being the iPad Mini, iPad4 and Kindle Fire.