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Telegraph Media Group partners with Coty Prestige to create ‘memostick’ for...
The Telegraph Media Group has today run a ‘memostick’ on the front page of the newspaper, giving readers the opportunity to experience the Davidoff ‘The Game’ fragrance. Part of Coty Prestige’s launch...
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The Chip Shop Awards recruits Alfredo Marcantonio, Mark Denton and Jeremy...
Partner at Marcantonio Plus Hobbs, Alfredo Marcantonio; Mark Denton, creative director at Coy! Communications; and The Creative Circle CEO Jeremy Green are all included on the panel of this year’s...
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Rakuten LinkShare brands report triple the rate of growth than the industry...
Cost Per Acquisition (CPA) network Rakuten LinkShare has announced that its brands saw a 35 per cent increase in sales compared to the same period a year ago. The network has said that its brands,...
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VO5 Extreme Style renews sponsorship of FHM’s ‘100 Sexiest Women in the World’
Unilever’s VO5 Extreme Style has today announced the renewal of its partnership with Bauer Media, to promote FHM’s campaign to discover the ‘100 Sexiest Women in the World’. A multi-platform campaign...
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Independent directors not to meet again over Times editor post until March
It has been reported that the independent directors, who refused to back Rupert Murdoch’s choices as the new editors for the Times and the Sunday Times, are not due to meet again until March. Earlier...
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Publicis Group completes €416m LBi acquisition deal
Publicis Group has completed the deal for its acquisition of independent digital marketing agency LBi for €416 million (£333 million). The deal will see the French headquartered group acquire 98 per...
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Bacardi celebrates its 150 year heritage with Hollywood inspired video series
Bacardi has created a series of three short films in the style of some of Tinseltown’s greatest movies to celebrate key early moments of the brands 150 year history. The first film in the series...
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NACCO Materials Handling Group (NMHG) works with Realise Digital for two...
NACCO Materials Handling Group (NMHG) has unveiled two new global sites for its Hyster and Yale brands created by Realise Digital. The design from Realise Digital ensures consistency across brand and...
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Gratterpalm appoints James Lodge as mobile director
Gratterpalm has announced the appointment of James Lodge as mobile director, where he will work alongside the agency’s digital team to launch a new sub-brand, Gratterpalm Mobile. Lodge joins...
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Nearly three quarters of businesses are optimised for mobile commerce...
Almost three-quarters (73 per cent) of businesses are now optimised for mobile commerce with 18 per cent spending in excess of £1000 on the transition into mobile, according to a survey by the UK’s...
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The Nuance Group unveils new corporate identity with Designhouse
The Nuance Group, a global duty free operator, has unveiled new branding and a new corporate identity with Designhouse. The new Nuance logo is formed from a dynamic ribbon shaping a globe at the...
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Ocado to sponsor Jamie Oliver’s new online food channel
Ocado is now the sponsor of Jamie Oliver’s new online food channel, FoodTube. Oliver, who starred in over 100 ads for supermarket brand Sainsbury’s before his contract ended at the end of 2011,...
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Winner of ‘Britain is Shit’ campaign announced
Well done to all the entrants of the ‘Britain is Shit’ competition, in association with One Minute Briefs. We let you choose, and the entry with the most votes was that from Richard Benjamin and Rob...
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Experian Hitwise says online searches for 'Blackberry 10' are below that...
Data collected by Exeperian Hitwise has found the UK searches for the term 'Blackberry 10' were below expected for a new handset during the month of its launch. The analysis from Experian Hitwise has...
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ABC launches ABC Quickview for media planners and buyers
ABC, the industry body for media measurement, has launched ABC QuickView, a data tool containing cross sector verified data, following consultation with media member industry bodies and...
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Eric Cantona stars in new ad for Kronenbourg created by Ogilvy & Mather
Kronenbourg has unveiled its new ad starring former Manchester United and France footballer Eric Cantona. ‘A Taste Supreme’, created by Ogilvy & Mather, shows Cantona paying a visit to the “hero...
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Dave Waters appointed chairman of Roses Creative Awards
Dave Waters, founder of communications agency Watermill London, has been appointed the role of chairman for The Drum’s annual Roses Creative Awards. To the awards, which recognise great creative...
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O2 predicts the year ahead using new "Future Timelines" app to promote Pay &...
Telecoms provider has launched “Future Timeline”, a future-gazing app which predicts the year ahead for O2 customers using their Facebook timelines. Former footballer Ian Wright has been signed up by...
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Vine and Bubbly – they’ll work because they’re creative tool kits
It feels like an age since we had a new social platform to get excited about. When I say an age, I’m talking 6-7 months. I don’t think anything has really perked up my marketing ears since Pinterest....
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Stannah Stairlift campaign aims to change the perceptions of old age
Stannah Stairlifts is hoping to give a fresh perspective on old age with its new ad campaign which is to run on several major UK TV channels until March. The 30 second creative features an elderly...
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