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Majestic Wine looks set to scrap TV advertising
Majestic Wines has hinted that it may not be continuing with TV advertising, if results from its winter campaign are found to be on the same level as the ‘satisfactory but not compelling’ summer 2012...
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Connected viewing share of total viewing across all screens will reach 20% by...
Enders Analysis has released a report into the impact the development of Digital Britain has had on connected viewing. In a statement, Enders Analysis said that: “the development of the Digital...
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Henry Rowe: 10 themes from Propel's Predictions in Digital 2013
Last week Propel ran its Predictions in 2013 event at the Mayfair Hotel in London attended by a selection of agencies and brands interested in hearing what the year holds for the marketing industry....
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Sainsbury's teams with Channel 4 for daily lunchtime product placement...
Supermarket chain Sainsbury's has teamed with Channel 4 to create a new daytime format called What's Cooking? From Sainsbury's Kitchen. The programme, commissioned by Dominic Bird, head of formats for...
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Comic Relief augments Red Nose Day 2013 campaign with Zappar
Comic Relief has teamed with augmented reality app Zappar, with the aim of helping to raise money for Red Nose Day 2013 and allowing users to view video content created by the celebrity team of Fun...
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NIVEA FOR MEN reveals 'Own the Room' online video series with CMW
NIVEA FOR MEN has worked with integrated creative agency CMW to create a series of videos designed to raise awareness of the brand and skincare range amongst its target audience. The videos, which are...
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Blippar unveils handset hijack of iOS and Android devices to let users try...
Following the launch of Blackberry 10 yesterday, Blippar has unveiled a ‘handset hijack’ to let those with iOS and Android devices have a go on the new Blackberry 10. Little green directional arrows...
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McCain unveils first new brand identity in 50 years with BrandOpus
Chip brand McCain has worked with BrandOpus to overhaul its entire portfolio and includes the introduction of a new logo for the brand, the first change in over 50 years. The identity uses the natural...
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Hearst Magazines UK announces appointment of Max Raven as group revenue director
Hearst Magazines UK has announced the appointment of Max Raven, former Turner Broadcasting (CNN International) ad sales senior vice president, as group revenue director. Raven will join the company on...
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HMV staff reveal redundancies live on Twitter
Disgruntled HMV staff hijacked the company’s Twitter feed to reveal the workers at its head office were being fired in what they described as an X Factor-esque turn of events. The stream of Tweets...
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"We don't have a simple message" - Advertising Association president and CEO...
Gavin Patterson, president of the Advertising Association and CEO of BT Retail speaks to The Drum following the release of research by Deloitte, that he helped commission, which found that the...
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RAC appoints Maxymiser for multivariate testing and online optimization
RAC has announced the appointment of Maxymiser to be its multivariate testing and online optimisation provider, with the aim of optimising its customers’ online journeys. Jason Bennett, RAC’s digital...
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QJS appoints Lee Creative as it aims to double business in four years
Specialist cleaning system and accessories provider QJS has appointed Hull-based agency Lee Creative Marketing as their new retained marketing agency after the agency delivered a number of successful...
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Android has increased its share in the UK by 10%, while Blackberry slips
In the UK, Android’s market share has increased by 10 per cent, leading to the network placing second behind Apple in a survey by iCrossing UK. The research discovered that Blackberry has slipped down...
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Netflix and LOVEFiLM customers to lose out as Sony Pictures Television signs...
Sky has confirmed the terms of a deal with Sony Pictures Television giving the broadcaster exclusive access to blockbusters such as Men in Black 3, The Amazing Spider-Man, and Django Unchained before...
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Jaguar to move creative account from Cogent Elliott to Spark 44
Jaguar is set to take the long standing creative account held by Cogent Elliott into its in-house agency Spark 44. The automotive brand will move the account having named Spark 44 as its agency of...
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EasyJet CEO Carolyn McCall reveals 15% ad budget cut but extols importance of...
While discussing the importance of marketing and advertising, EasyJet CEO Carolyn McCall has revealed that the budget airline has slashed its budget by 15 per cent in the last year. Speaking at the...
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Warburtons launches stand-alone gluten free sub-brand The Newburn Bakehouse...
Warburtons has worked with Dragon Rouge to create the name, brand identity and design for its new stand-alone gluten free sub-brand, The Newburn Bakehouse. The new sub-brand will supercede the...
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Hilton Worldwide appoints Stickyeyes to develop a creative digital programme
Hilton Worldwide has announced the appointment of digital marketing agency Stickyeyes to develop a creative digital programme and deliver a blogger engagement campaign. The agency has been briefed to...
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Arab-American groups label Coca-Cola Super Bowl advert as racist
Arab-American groups have criticised Coca-Cola for is Super Bowl advert, which shows an Arab walking through the desert with a camel. The man, dressed in traditional Arab dress, meets Las Vegas...
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